Feeds

Sony Ericsson: why we chose Windows

America calling

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

Mobile World Congress Why has Sony Ericsson 'succumbed' to Microsoft? The way the company's CTO Mats Lindoff explained it to us, is that you can't crack the US market without it. He was giving El Reg a glimpse into the future.

"We need products in all categories, maybe not in the ultra-low segment, but a broad portfolio. Windows Mobile in the US and in Nordic countries is the IT manager's choice."

Lindoff doesn't expect the Windows-powered Xperia to be a volume seller. Sony Ericsson is going for the "techie" niche which wants high performance and is willing to meet a high price to get it.

"It's not that UIQ can't deliver," Lindoff said. SE has put UIQ, a graphical user interface built on the Symbian OS, into two excellent new handsets, in the mid-range for the first time. The only serious disappointment with the G700 and G900 is that we won't be able to get hold of them until the end of the summer. They're as slim as the mid-range favourites like the K800i that they replace, but much more powerful – with touchscreens and (in the case of the G900) Wi-Fi.

Sony Ericsson stopped making CDMA handsets three years ago, but Lindoff doesn't think this will handicap its latest parry into North America, where 50 per cent of the market now uses CDMA. The Xperia X1 is GSM/W-CDMA. SE's parent company Ericsson is showing LTE at 25Mbits/s, Lindoff pointed out - and is happy to wait.

Tech bets

The main strategic bet is on DLNA, or the Digital Living Network Alliance, which is producing specifications for home media interoperability, built on UPnP.

Phones will be able to act as a universal remote control and sling photos around the house next year, Lindoff predicted.

He said much of his work involved pulling R&D out of parent Sony into the handset division, and trying to make it smaller and less power-intensive on the way. An example is the C902 Cybershot imaging phone, which began life as a Sony research project.

Two minor innovations which got a lot of excitement here in Barcelona are Tap To Focus (you obviously need a touchscreen phone like the new UIQ models) and face detection - that automatically finds a face in an image and focuses on it.

How well does it works for eyepatch-wearing pirates? We have no idea. But Tap To Focus is so obvious in retrospect, you wonder why nobody thought of it before. ®

Intelligent flash storage arrays

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.