Feeds

Dell 'committed' to AMD despite consumer kit shift to retail

Intel-only Inspirons online for now, almost

The essential guide to IT transformation

With almost mud-like clarity, Dell has explained the way it's balancing the availability of AMD-based computers between its online, phone and retail sales channels. But one thing it wants us to be certain about is that it remains committed to AMD product lines.

A number of stories popped up on the web this morning claiming Dell was shifting all of its laptops and desktops that come with AMD processors over to its newly formed retail pipelines.

When we checked, there were still plenty of such machines on Dell's UK and US websites, so we asked the PC giant to put us in the picture.

"Currently the majority of our consumer AMD-based systems are available through our retail partners such as Wal-Mart, Best Buy and Staples, and through telephone sales," it told us. However, "our AMD-based energy-efficient consumer desktop, the Energy Star 4.0 Inspiron 531 is also still available on Dell.com."

Only one AMD offering on the website, then? Not quite. "Dell sells a full range of AMD-powered notebooks, desktops and servers online," we were told.

Intriguingly, that last quote was soon changed by Dell to read: "Dell also sells a range of AMD-powered business notebooks, desktops and servers online." The italics are ours.

So here's where we stand. Consumers seeking AMD-based Dell PCs have to go retail. Unless they want the Inspiron 531 desktop, an Inspiron 1501 laptop, or, if they're in the UK, an Inspiron 1721 laptop.

Business buyers can still buy Latitude, Vostro and Optiplex systems with AMD CPUs online if they wish.

"We are committed to the AMD product lines as a long-term partner to provide the maximum choice for our customers," Dell added, but AMD may not care to see it that way. AMD fans almost certainly don't. For them, it looks like Dell's pushing AMD-based kit out to what they might consider lesser channels. But then AMD buffs tend not to be the kind of folk who buy laptops and desktops from Dell, in our experience.

But is it? Consumers are arguably more likely to buy Intel-based machines than AMD ones, since they're more easily led that way by the chip giant's massive advertising spend. In a store, faced with a choice of machines and - hopefully - a knowledgeable store employee, they might well be more inclined to choose AMD than they would faced with a mass of configuration options on a website.

The retailers gain because it gives them product lines that punters can't buy from Dell's website, which is arguablty their biggest competitor.

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Will It Blend? Maybe. BlackBerry’s secret comeback weapon
The Desktop PIM buddy: A 1990s idea finally done right?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?