Feeds

Dell 'committed' to AMD despite consumer kit shift to retail

Intel-only Inspirons online for now, almost

The Power of One Brief: Top reasons to choose HP BladeSystem

With almost mud-like clarity, Dell has explained the way it's balancing the availability of AMD-based computers between its online, phone and retail sales channels. But one thing it wants us to be certain about is that it remains committed to AMD product lines.

A number of stories popped up on the web this morning claiming Dell was shifting all of its laptops and desktops that come with AMD processors over to its newly formed retail pipelines.

When we checked, there were still plenty of such machines on Dell's UK and US websites, so we asked the PC giant to put us in the picture.

"Currently the majority of our consumer AMD-based systems are available through our retail partners such as Wal-Mart, Best Buy and Staples, and through telephone sales," it told us. However, "our AMD-based energy-efficient consumer desktop, the Energy Star 4.0 Inspiron 531 is also still available on Dell.com."

Only one AMD offering on the website, then? Not quite. "Dell sells a full range of AMD-powered notebooks, desktops and servers online," we were told.

Intriguingly, that last quote was soon changed by Dell to read: "Dell also sells a range of AMD-powered business notebooks, desktops and servers online." The italics are ours.

So here's where we stand. Consumers seeking AMD-based Dell PCs have to go retail. Unless they want the Inspiron 531 desktop, an Inspiron 1501 laptop, or, if they're in the UK, an Inspiron 1721 laptop.

Business buyers can still buy Latitude, Vostro and Optiplex systems with AMD CPUs online if they wish.

"We are committed to the AMD product lines as a long-term partner to provide the maximum choice for our customers," Dell added, but AMD may not care to see it that way. AMD fans almost certainly don't. For them, it looks like Dell's pushing AMD-based kit out to what they might consider lesser channels. But then AMD buffs tend not to be the kind of folk who buy laptops and desktops from Dell, in our experience.

But is it? Consumers are arguably more likely to buy Intel-based machines than AMD ones, since they're more easily led that way by the chip giant's massive advertising spend. In a store, faced with a choice of machines and - hopefully - a knowledgeable store employee, they might well be more inclined to choose AMD than they would faced with a mass of configuration options on a website.

The retailers gain because it gives them product lines that punters can't buy from Dell's website, which is arguablty their biggest competitor.

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.