PC World cuts £250 off the price of Apple's MacBook Air
Yes, there's a catch...
Want a MacBook Air for £949? Pop over to PC World's website and order the skinny Apple and an HSDPA wireless broadband package from carrier 3 and the retailer will knock £250 off the price of the Air.
Catches? Well, to get £250 off, you have to pay 3 £35 a month for the next 18 months - a total of £630. There's also a data-transfer limit of 3GB a month on the deal. 3's HSDPA network delivers speeds of up to 2.8Mb/s. The USB modem and SIM come bundled with the laptop free of charge.
Oh, and you'll have to wait until 11 February before you can take possession of your Air - right now the deal is for pre-orders only.
The truly budget conscious - or Apple haters, for that matter - can get a Windows laptop for free. That's an Intel Celeron-based Advent, but our choice would be Packard Bell's 7in Eee PC-like XS20, which you can have from PC World for 50 quid. Other PCs range in price from £50 to £300.
But of course, you've still got to cough up that £630 for the next 18 months.
• Apple MacBook Air
Cost of funding
Jeepers! That is a tad expensive in terms of a loan of £250. It is an interesting bit of marketing spin by PC World. 3 aren't going to say no. But when looking at DSGi these days, whats in it for the customer? Not very much it seems. A company in terminal decline - anyone remember Rumbelows? They went the same way, the same way. I digress.
Well good luck to PC World if they can sell very many of these.
The real catch...
...is you have to deal with Pissy World.
Wonder how much they want for the extended warranty on that "deal"? (Are they still trying to force-feed those warranties to everyone who buys even the cheapest piece of hardware these days?)