British "cruise community" website cruise.co.uk has set a new price record for a .co.uk domain, stumping a cool £560k to secure cruises.co.uk from German travel outfit Nees Reisen, the company announced today.

The previous league leader in expensive Brit domains was domain recycle.co.uk, snaffled last October by ASAP Ventures for a comparatively modest £150,000.

In case you're wondering how cruise.co.uk will get its money's worth from cruises.co.uk, it says that from today the domain will host a "new site for online social networking, used to create a cruise community with user-generated content to meet the demands of this expanding sector".

Seamus Conlon, big cheese of cruise.co.uk declared that "the purchase of the plural domain name of its site demonstrates how serious the business is about retaining its number one position in a fast-growing sector". ®

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