Feeds

Potential suitors throw Yahoo! to the wolf

Forrester eats its research

High performance access to file storage

Yahoo! can marry Microsoft or remain an old maid with a less than rosy financial outlook. Those are the options. And we're being kind including one of them.

In the wake of Microsoft's $44.6bn bid for the struggling web giant, many asked whether other mega corporations might jump in with their own bids. In fact, the issue was raised during the conference call where Steve Ballmer and company discussed their jaw-dropping offer with industry analysts, and even Microsoft general counsel Brad Smith said "Obviously, any number of companies might have an interest."

But just days later, most of the potential suitors have fallen by the wayside. Yesterday, during his company's latest earnings call, News Corp. chairman and chief executive Rupert Murdoch said he was uninterested in Yahoo!, and The San Francisco Chronicle reports that media giants Comcast and NBC Universal have said eh-eh as well.

Well, there's one corporate behemoth who's at least interested in partnering with Yahoo! in an effort to fend off a Microsoft takeover. But that corporate behemoth is Google.

"As I said, any number of companies might take an interest," Brad Smith continued during that Microsoft call. "I think there's really one company that cannot. That's Google itself. Given that Google has roughly a 75 per cent market share worldwide for online paid search they are not in a position to do this. Given its super dominant market share, Google is clearly prevented by the antitrust laws from buying Yahoo! or buying this business from Yahoo!"

For once, we agree with Mr. Smith. And we'd go even farther to say that even a Yahoo!-Google partnership would ring those anti-trust alarms.

The fact of the matter is that Microsoft is the only company with the dough and the inclination to acquire the Yahooligans. Jerry Yang's only other option is to keep Yahoo! an independent company, and that's a long shot at best, considering the deal Steve Ballmer has waved at Yahoo! shareholders. As The Wall Street Journal reports, Yang's best - and perhaps only - option is "to play hard to get," hoping for a few extra billion. ®

Bootnote

On his blog Rough Type, tech-minded author, speaker, and friend of The Reg Nicholas Carr says that he opened up his email client to find a note trumpeting the latest reports from Forrester Research. One of these reports - issued on January 31, a day before Microsoft announced its bid for Yahoo! - was called "Microsoft Will Make Small Acquisitions: Its Size, Visibility To Antitrust Bodies, And Strategy Rule Out Big Deals."

Analysts? Gotta love them.

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
Adrian Mole author Sue Townsend dies at 68
RIP Blighty's best-selling author of the 1980s
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Analysts: Bright future for smartphones, tablets, wearables
There's plenty of good money to be made if you stay out of the PC market
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.