Feeds

Google gets involved in Kenya, fights back in China

I'm feeling scrappy

Boost IT visibility and business value

Not even a bloody ethnic conflict can dampen Google's burning lust for world domination. Kenyan news sources say that the search juggernaut is building up its African headquarters in Nairobi.

The office is recruiting five senior executives in preparation for a "looming market share battle on the continent", Business Daily reports, despite that it's reckoned most people in Africa have never made a phone call, let alone clicked on a contextual text advertisement for knock-off pharmaceuticals.

Google is also looking for chiefs to lead regional offices in Ghana, Tanzania, Uganda, Rwanda, Nigeria and Senegal.

The news comes as Google's troubles in another developing market - China - are coming under the spotlight. A story planted in the Wall Street Journal today optimistically suggests the trouncing it is receiving at the hands of local search firm Baidu could all change when it announces a music service in the next few weeks.

Chinese surfers will get legal access to the catalogue of three of the four global record labels, as well as independents. However, Baidu already offers a similar unauthorised service accounting for seven per cent of its traffic, as the record industry noted in anger earlier this week.

Google's eagerness to enter the Chinese market in 2005 has led it to make censorship concessions on searches to the Beijing regime, actions Baidu has pioneered since it launched in 2000. ®

Boost IT visibility and business value

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
Intel's Raspberry Pi rival Galileo can now run Windows
Behold the Internet of Things. Wintel Things
Linux Foundation says many Linux admins and engineers are certifiable
Floats exam program to help IT employers lock up talent
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux kernel devs made to finger their dongles before contributing code
Two-factor auth enabled for Kernel.org repositories
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.