Feeds

Teen-mum flick gets filmgoers hungry for hamburger phone

I want ice cream! And pickles! And communications equipment!

Securing Web Applications Made Simple and Scalable

Companies like Apple and Sony have known for years that movie product placement translates into big bucks. The latest such placement is...a hamburger phone, which features in new teens-up-the-duff movie Juno.

Statistics floating around online, which have been attributed to eBay, claim that sales of the retro handset jumped 759 per cent in the month after the film’s US release. The average sales price for the corded handset on the auction site is around $15 (£8/€11).

Hamburger_handset

Don't be fooled, this burger's not for eating

Quite why people would want to talk into something that’s been around for decades, rather than a state of the art wireless Dect handset is beyond us. However, that hasn’t stopped numerous companies cashing on the sales wave, while it lasts.

Hong Kong-based online retailer Cellphonefocus.com has already announced that it's stocking the fast-food phone. It's also trying to super-size its sales by selling French fry phones.

Film studio Fox Searchlight hasn’t commented on the hamburger phone’s popularity, but it’s rumoured the company gave some of the phones to reviewers as part of the film’s publicity campaign.

Juno - image courtesy Fox Spotlight Pictures

Juno: eating for two now

At least one thing’s for sure, Del Boy and Rodders will be upping their prices for hamburger handsets down Peckham market this week.

Written by a erstwhile stripper Diablo Cody, Juno has taken more than $78m in the US and garnered four Oscar nominations, including best director (for Jason Reitman), best actress (Ellen Page), best film and best script.

The Hamburger Phone is available from Cellphonefocus.com now for $16 (£9/€12). A European price hasn’t been served-up yet.

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.