Feeds

Teen-mum flick gets filmgoers hungry for hamburger phone

I want ice cream! And pickles! And communications equipment!

Build a business case: developing custom apps

Companies like Apple and Sony have known for years that movie product placement translates into big bucks. The latest such placement is...a hamburger phone, which features in new teens-up-the-duff movie Juno.

Statistics floating around online, which have been attributed to eBay, claim that sales of the retro handset jumped 759 per cent in the month after the film’s US release. The average sales price for the corded handset on the auction site is around $15 (£8/€11).

Hamburger_handset

Don't be fooled, this burger's not for eating

Quite why people would want to talk into something that’s been around for decades, rather than a state of the art wireless Dect handset is beyond us. However, that hasn’t stopped numerous companies cashing on the sales wave, while it lasts.

Hong Kong-based online retailer Cellphonefocus.com has already announced that it's stocking the fast-food phone. It's also trying to super-size its sales by selling French fry phones.

Film studio Fox Searchlight hasn’t commented on the hamburger phone’s popularity, but it’s rumoured the company gave some of the phones to reviewers as part of the film’s publicity campaign.

Juno - image courtesy Fox Spotlight Pictures

Juno: eating for two now

At least one thing’s for sure, Del Boy and Rodders will be upping their prices for hamburger handsets down Peckham market this week.

Written by a erstwhile stripper Diablo Cody, Juno has taken more than $78m in the US and garnered four Oscar nominations, including best director (for Jason Reitman), best actress (Ellen Page), best film and best script.

The Hamburger Phone is available from Cellphonefocus.com now for $16 (£9/€12). A European price hasn’t been served-up yet.

Build a business case: developing custom apps

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.