Feeds

Pipex Business calls in the strategy boutique

Joss-stick session produces Latinate rebranding

Boost IT visibility and business value

News of another nail in the coffin of one of UK broadband's most venerable names reaches Vulture Central.

Pipex Business, one of the remnants spun out of the Pipex group as part of its voluntary self-dismemberment, has dimmed the lights, cranked up the whalesong, and is changing its name to Vialtus (pronounced vee-altus).

It turns out that the Pipex brand was part of the sell-off of its broadband business to Tiscali, so a new name is a requirement for Pipex Business.

"Why Vialtus?" we hear you cry. Let's let the marketing men do what they do best - here's part of the email last week that explained the rebrand to Pipex Business employees:

Vialtus takes its name from the Latin words Via ("way") and altus ("high"), reflecting the new company's focus on enabling communications on the information highway using IP technologies. Vialtus moves beyond 'speeds and feeds' to focus on finding solutions to business problems through a suite of managed services.

It's not just a contract requirement - "Vialtus" heralds a new paradigm for the firm. "Equally as our business has evolved we believe the re-brand is also an exercise in defining our new identity both in name and behavior," the boutique wrote.

Marvellous. But wait, there's more: "We are working on creating a logo and hope to launch the co-brand in the week commencing 11th February 2008." Which is nice.

According to the Financial Times Pipex Business Vialtus is being eyed for acquisition by Thus Group and Oakley Capital, the private equity group founded by Pipex Group's former chairman Peter Dubens. ®

Seven Steps to Software Security

More from The Register

next story
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.