Feeds

Pipex Business calls in the strategy boutique

Joss-stick session produces Latinate rebranding

Providing a secure and efficient Helpdesk

News of another nail in the coffin of one of UK broadband's most venerable names reaches Vulture Central.

Pipex Business, one of the remnants spun out of the Pipex group as part of its voluntary self-dismemberment, has dimmed the lights, cranked up the whalesong, and is changing its name to Vialtus (pronounced vee-altus).

It turns out that the Pipex brand was part of the sell-off of its broadband business to Tiscali, so a new name is a requirement for Pipex Business.

"Why Vialtus?" we hear you cry. Let's let the marketing men do what they do best - here's part of the email last week that explained the rebrand to Pipex Business employees:

Vialtus takes its name from the Latin words Via ("way") and altus ("high"), reflecting the new company's focus on enabling communications on the information highway using IP technologies. Vialtus moves beyond 'speeds and feeds' to focus on finding solutions to business problems through a suite of managed services.

It's not just a contract requirement - "Vialtus" heralds a new paradigm for the firm. "Equally as our business has evolved we believe the re-brand is also an exercise in defining our new identity both in name and behavior," the boutique wrote.

Marvellous. But wait, there's more: "We are working on creating a logo and hope to launch the co-brand in the week commencing 11th February 2008." Which is nice.

According to the Financial Times Pipex Business Vialtus is being eyed for acquisition by Thus Group and Oakley Capital, the private equity group founded by Pipex Group's former chairman Peter Dubens. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Turnbull: NBN won't turn your town into Silicon Valley
'People have been brainwashed to believe that their world will be changed forever if they get FTTP'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.