Sarko Killer and Bruni sue Ryanair
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French fromage grand Nicolas "Killer" Sarkozy and squeeze Carli Bruni have decided that Ryanair's cut-price ad featuring a snap of the beaming lovers is a publicity stunt too far, and will seek redress in the courts, the BBC reports.
The offending advert (see pic), punted in the French press to promote 100,000 cut-price tickets, showed the happy pair staring up towards the line "Ryanair. For Every Occasion", while the highly-talented Bruni enthuses: "With Ryanair, all my family can come to the wedding."
Sarko is seeking a nominal one euro in damages, while his other half wants €500,000. The pair's ambulance-chaser, Thierry Herzog, told AFP that the latter's claim was based on the fact that "the average cost for using her image for visual advertising on French territory was in the region of 500,000 euros".
Ryanair has apparently apologised to France's first couple for the unauthorised use of the pic, but insists it meant no insult. A company spokesman told Reuters: "It was a humorous comment on a matter of great public interest."
The budget airline is now embroiled in two rumpi concerning controversial advert campaigns. It yesterday told the ASA to take a running jump over its "saucy schoolgirl" pic which appeared in the UK press. The watchdog ordered the ad to be canned, but Ryanair responded with a swift refusal, describing the ASA as a "bunch of unelected self-appointed dimwits". ®
COMMENTS
@Dave Edmondston
Not 100% sure but I think it depends on who placed the add. If its ryanair's French office then they facing prosecution under French law and its up to them to prosecute ryanair (not bloody likely). If ryanair placed the add directly they are facing prosecution under European law. ie. can of worms even before there are legal institutions involved.
Ryanair are not stupid, either the can of worms is unlikely to lead to any major penalties or they are doing everything from entirely separate agencies who can go to the wall with little or no losses or comeback.
Good to see the Sarco reich have opened their mouth too soon and are going to end up with egg on their face, giving ryanair a torrent of free ads in the bargin :)
cheers
@Dave Edmondston
This ad was used in Ireland too. If anyone complained, I doubt if ASAI (the Irish ASA) would take it seriously. Ryanair may have to obey what the ASA say, but they are entitled to call it a load of horse pucky, if that is their opinion. It's called freedom of speech, a strange notion, but often popular in democracies.
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