Feeds

Dell torches US kiosks

Direct Stores scorned for retail relationships

The Essential Guide to IT Transformation

Dell is shutting down its 140 US store kiosks, made obsolete by the company's decision to jump into bed with retailers.

The kiosks, called Dell Direct stores, punt the company's PCs, printers and other electronics in shopping malls and airports.

Shoppers can see, touch, fiddle with, scorn or moan longingly at Dell merchandise, but the patron-to-vendor relationship ends there. The kiosk are merely teases, which don't actually carry inventory. Customers need to place an order with a Dell representative at the kiosk to get any equipment shipped home.

It's a hard line largely outmoded by the company's channel deals in recent months across the globe with the likes of Best Buy, Staples, PC World, Carrefour and Bic Camera stores.

Historically, Dell was a direct-only vendor and it still makes most of its money selling direct. But the company couldn't resist reworking the ol' sales model in face of losing sales to PC vendors such as Hewlett-Packard and Lenovo, which have no such qualms over selling through channel partners.

Dell Direct stores in Canada, Asia Pacific and Japan - about 50, all told - remain open, according to the Direct2Dell blog. Per usual, the company also reminds its still committed to its direct-sales business. ®

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.