Feeds

Dell torches US kiosks

Direct Stores scorned for retail relationships

Remote control for virtualized desktops

Dell is shutting down its 140 US store kiosks, made obsolete by the company's decision to jump into bed with retailers.

The kiosks, called Dell Direct stores, punt the company's PCs, printers and other electronics in shopping malls and airports.

Shoppers can see, touch, fiddle with, scorn or moan longingly at Dell merchandise, but the patron-to-vendor relationship ends there. The kiosk are merely teases, which don't actually carry inventory. Customers need to place an order with a Dell representative at the kiosk to get any equipment shipped home.

It's a hard line largely outmoded by the company's channel deals in recent months across the globe with the likes of Best Buy, Staples, PC World, Carrefour and Bic Camera stores.

Historically, Dell was a direct-only vendor and it still makes most of its money selling direct. But the company couldn't resist reworking the ol' sales model in face of losing sales to PC vendors such as Hewlett-Packard and Lenovo, which have no such qualms over selling through channel partners.

Dell Direct stores in Canada, Asia Pacific and Japan - about 50, all told - remain open, according to the Direct2Dell blog. Per usual, the company also reminds its still committed to its direct-sales business. ®

Beginner's guide to SSL certificates

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Heyyy! NICE e-bracelet you've got there ... SHAME if someone were to SUBPOENA it
Court pops open cans of worms and whup-ass in Fitbit case
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
The IT Crowd's internet in a box gets $240k of crowdcash for a cause
'Outernet' project proposes satellite-fuelled 'Lantern' WiFi library for remote areas
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Managing SSL certificates with ease
The lack of operational efficiencies and compliance pitfalls associated with poor SSL certificate management, and how the right SSL certificate management tool can help.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.