Feeds

HD DVD fights back in the US

But not for long?

The Power of One Brief: Top reasons to choose HP BladeSystem

HD DVD managed to cut itself a rather larger slice of US hi-def player sales in the third week of January, according to one analyst group's figures. But a rival market watcher still believes that HD DVD will be dead before 2009.

US Standalone HD Player Sales

BD vs HD DVD

Source: NPD

According to the NPD Group, HD DVD increased its overall sales percentage against rival Blu-ray from 7.4 per cent in the week ended 12 January to 34.3 per cent during the seven days ended 19 January. While this sounds promising for the Toshiba-backed format, the percentage figures still only translate into 8639 HD DVD units and 16,496 Blu-ray units, during the week ended 19 January, according to NPD numbers cited by website The Digital Bits

It’s impossible to pinpoint exactly what caused HD DVD’s sudden sales increase, but analyst house Gartner believes that Toshiba’s recent HD DVD player price-cut may have had an impact.

“Toshiba's price-cutting may prolong HD DVD's life a little, but the limited line-up of film titles will inflict fatal damage on the format," a Gartner analyst recently forecast. "Gartner expects that, by the end of 2008, Blu-ray will be the winning format in the consumer market, and the war will be over”.

Toshiba’s not going without a fight though. It’s spent $2.7m on a 30 second Super Bowl advert to advertise its new HD DVD player prices.

This week, UK retail store chain Woolworths declared Blu-ray the HD winner, by announcing that it'll end its HD DVD sales in March.

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Apple gets patent for WRIST-PUTER: iTime for a smartwatch
It does everything a smartwatch should do ... but Apple owns it
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.