Feeds

HD DVD fights back in the US

But not for long?

Secure remote control for conventional and virtual desktops

HD DVD managed to cut itself a rather larger slice of US hi-def player sales in the third week of January, according to one analyst group's figures. But a rival market watcher still believes that HD DVD will be dead before 2009.

US Standalone HD Player Sales

BD vs HD DVD

Source: NPD

According to the NPD Group, HD DVD increased its overall sales percentage against rival Blu-ray from 7.4 per cent in the week ended 12 January to 34.3 per cent during the seven days ended 19 January. While this sounds promising for the Toshiba-backed format, the percentage figures still only translate into 8639 HD DVD units and 16,496 Blu-ray units, during the week ended 19 January, according to NPD numbers cited by website The Digital Bits

It’s impossible to pinpoint exactly what caused HD DVD’s sudden sales increase, but analyst house Gartner believes that Toshiba’s recent HD DVD player price-cut may have had an impact.

“Toshiba's price-cutting may prolong HD DVD's life a little, but the limited line-up of film titles will inflict fatal damage on the format," a Gartner analyst recently forecast. "Gartner expects that, by the end of 2008, Blu-ray will be the winning format in the consumer market, and the war will be over”.

Toshiba’s not going without a fight though. It’s spent $2.7m on a 30 second Super Bowl advert to advertise its new HD DVD player prices.

This week, UK retail store chain Woolworths declared Blu-ray the HD winner, by announcing that it'll end its HD DVD sales in March.

Intelligent flash storage arrays

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Heyyy! NICE e-bracelet you've got there ... SHAME if someone were to SUBPOENA it
Court pops open cans of worms and whup-ass in Fitbit case
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
The IT Crowd's internet in a box gets $240k of crowdcash for a cause
'Outernet' project proposes satellite-fuelled 'Lantern' WiFi library for remote areas
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.