Feeds

HD DVD fights back in the US

But not for long?

The Power of One Brief: Top reasons to choose HP BladeSystem

HD DVD managed to cut itself a rather larger slice of US hi-def player sales in the third week of January, according to one analyst group's figures. But a rival market watcher still believes that HD DVD will be dead before 2009.

US Standalone HD Player Sales

BD vs HD DVD

Source: NPD

According to the NPD Group, HD DVD increased its overall sales percentage against rival Blu-ray from 7.4 per cent in the week ended 12 January to 34.3 per cent during the seven days ended 19 January. While this sounds promising for the Toshiba-backed format, the percentage figures still only translate into 8639 HD DVD units and 16,496 Blu-ray units, during the week ended 19 January, according to NPD numbers cited by website The Digital Bits

It’s impossible to pinpoint exactly what caused HD DVD’s sudden sales increase, but analyst house Gartner believes that Toshiba’s recent HD DVD player price-cut may have had an impact.

“Toshiba's price-cutting may prolong HD DVD's life a little, but the limited line-up of film titles will inflict fatal damage on the format," a Gartner analyst recently forecast. "Gartner expects that, by the end of 2008, Blu-ray will be the winning format in the consumer market, and the war will be over”.

Toshiba’s not going without a fight though. It’s spent $2.7m on a 30 second Super Bowl advert to advertise its new HD DVD player prices.

This week, UK retail store chain Woolworths declared Blu-ray the HD winner, by announcing that it'll end its HD DVD sales in March.

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Microsoft confirms secret Surface will never see the light of day
Microsoft's form 8-K records decision 'not to ship a new form factor'
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.