Feeds

EnterpriseDB goes large on simplicity

Pushes the blue elephant

Remote control for virtualized desktops

EnterpriseDB, the open source database company, aims to capitalize on the uncertainty around MySQL's purchase by Sun Microsystems, and is wooing developers with improved capabilities and services.

According to chief executive Andy Astor, revenue has quadrupled in a year. But when it comes to developer uptake, PostgreSQL the open source database that EnterpriseDB is based upon, lags MySQL, its open source rival. EnterpriseDB has made much of its Oracle compatibility to persuade organizations to switch database suppliers and also of the claimed superior scalability to MySQL.

EnterpriseDB is now making noises that it can capitalize on the disruptive effects caused to MySQL by Sun's acquisition, announced this month, and confusion over Sun's strategy. Going against EnterpriseDB are the facts: a version of PostgreSQL ships with Solaris; and Sun's sales channel easily outguns EnterpriseDB.

On the plus side for EnterpriseDB: the company has a long list of consulting partners; and many people might not want to work with Sun - a company, it's fair to say, known for planting the kiss of death on the lips of software it owns. Also, there is no confusion over which storage engine to pick for EnterpriseDB - Oracle purchased one of MySQL's storage engine's - InnoDB - several years back. While Oracle has pledged continuation of InnoDB and alternatives do exist, Oracle's ownership has caused anxiety.

In a further stretch, EnterpriseDB is now making an effort to reach developers, this week launching the EnterpriseDB Advanced Server Cloud Edition, which will be available as a hosted service via Amazon's Elastic Computer Cloud (EC2) and Simple Storage Service (S3) web services. Chief technology officer Bob Zurek told Reg Dev that "simplicity" from download to installation features big in the company's future.

He also hinted at "interesting things in the near future that help developers", indicating possible projects that embrace PostgreSQL and REST. Astor believes EnterpriseDB is gaining respect among Ruby developers.

It remains to be seen what developers can expect from EnterpriseDB. Management is tight-lipped on details of those developer offerings. EnterpriseDB Advanced Server Cloud Edition, meanwhile, feels like a market-testing exercise rather than a completed service, as it's only in beta, there is no pricing, and EnterpriseDB is not saying what customers are using the service.

The right price along with level of support will be crucial for both developers and for EnterpriseDB, as the company is now placing great emphasis on encouraging developers to come to it and to act as a rallying point for the PostgreSQL community. Price, too, will help determine if EnterpriseDB can thrive or whether it will starve and is worth betting your infrastructure on.

Last month the company "revamped" the business model by axing an unspecified number of sales staff.

Astor told Register Developer: "We had overkill on the sales model. The sales model is now 'traditional' open source, where people download the software and the payment is later in the usage cycle.

"Most people buying our products and services are interested in finding out about us in their own time... we don't need to be out there pushing the product with a very expensive salesforce."

It's a hard, but frequently repeated, lesson: that open source developers download what they want and buy licenses and support when, and only when, they are ready or cannot get around running and deploying the product on their own. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Yes, Virginia, there IS a W3C HTML5 standard – as of now, that is
You asked for it! You begged for it! Then you gave up! And now it's HERE!
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?