Original URL: http://www.theregister.co.uk/2008/01/28/dell_and_microsoft_product_red/
Dell sees red over Aids
Product (Red) that is
Posted in Hardware, 28th January 2008 10:08 GMT
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Dell has jumped onto the (Product) Red bandwagon and created a range of red-tinted laptops and desktop PCs, sales of which go towards fighting Aids in Africa.
Dell's XPS 1530 laptop with its sexy red shading
Product (Red), which already counts Apple as a member, essentially sees high-profile electronics companies design red versions of its popular products. A small chunk of each sale is then given to the campaign’s coffers for fighting Aids in Africa.
Microsoft is also in on the deal, since Dell’s a PC assembler, and the two companies have agreed to donate between $50 (£25/€35) and $80 (£40/€55), depending on which Product (Red) hardware you buy.
Dell is offering three different Product (Red) PCs in all. It’s XPS M1330 laptop and the shockingly good XPS M1530 [1], which are both based on 1.66GHz Intel Core 2 Duo CPUs, with 1GB of DDR 2 memory and a 120GB hard drive. Dell and Microsoft will donate a combined $50 for each of the two $1200 (£600/€820) XPS laptops sold.
Or, would you prefer a red XPS One for your desktop?
The PC assembler and Microsoft will also donate a combined $80 for every XPS One (Product) Red sold. The $1600 (£800/€1000) desktop PC runs on Intel's Core 2 Duo 2.2GHz CPU, has 2GB of DDR2 memory and a 250GB hard drive.
A Product (Red) printer’s also available for $100 (£50/€70), dubbed the 948 All-In-One, although its physical colouring isn’t very red. The two companies will donate $5 (£2/€3) for every printer sold, that’s a whopping $2.50 each.
All three PCs and the printer are available now from [2] Dell’s US website, but there’s no mention of UK release dates or prices. More information about the Product (Red) campaign is available here [3].