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If you’re a businessman by day and a dedicated follower of fashion by night, then you’ll have to buy both of Sony Ericsson’s latest handsets. That’s because the T270 and T280 have been designed with just one thing in mind: your dress sense.

T270

Sony Ericsson's T270: means business

SE claims that the T270 “combines grown-up looks with a set of features designed to meet the needs of the busy professional”, while the T280 is more suited to anyone who goes to the “fashion mall and snaps a picture of a possible new purchase”. These differences are only cosmetic and don’t translate into targeted user applications or features.

Both handsets ship in 900/1800- or 850/1900-band GSM/GPRS models, but don’t include Edge or HSDPA, which is surely something that would catch a busy professional’s eye. Bluetooth connectivity is present at least.

Since the T280 is for the fashion conscious consumer, it’s the only one to include a camera – a 1.3 megapixel CMOS senor with 4x digital zoom. Because, you know, businessmen never take photographs.

T280

While the T280 is for, like, you know, mall rats

FM radio reception is possible via both handsets, although neither feature AM reception. Alternately, users can listen to their MP3 tracks while they wait for the boardroom or changing rooms to empty, but pick your songs selectively because each phone only has 10MB of storage on board, but no external memory card slot. May we suggest Survivor’s 'Eye of the Tiger' for the T270 and Madonna’s ‘Material Girl’ for T280 owners?

A 1.7in display features on each model and SE claims a seven-hour talk time for both phones. SE said the T270 and T280 will be available later this quarter, but it hasn’t given any prices yet.

Build a business case: developing custom apps

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