Feeds

Dell tells customer 'Mac is good option'

Anything Jobs can do...

The Essential Guide to IT Transformation

Computer giant Dell stunned a Reg reader seeking a processor upgrade when it told him he might want to consider a "Mac".

The El Reg reader had emailed the firm's hardware technical support team asking whether it was possible to upgrade his one year old Dimension 9150's processor to a Core2 CPU without having to also replace other components.

Here's how Dell hardware frontline responded:

Thank you for your response to Dell hardware tech support. It's true that if you want to upgrade the processor to a high end, you need to upgrade motherboard and consequently other devices like PSU, proc fan etc. I would suggest that purchasing a new PC is a better option than to upgrade it on this system as replacing the motherboard and processor is going to be expensive.

It's better you get a new system with duo or quad core processor. Mac is a good option. You may also look at XPS systems of Dell [XPS One is the best in XPS performance line], you may google on this system to get more information.

In case you missed it, we'll give you that quote just one more time, "Mac is a good option".

Now, it's possible that the techie was referring to a 1970s rock band, or to an item of waterproof clothing. But we can't help concluding that he was indeed talking about Apple's Mac.

It wouldn't be the first time the company has spun a donut before going into reverse. In the last year, it has ditched its Wintel roots to embrace Ubuntu (sort of), and reversed its direct only policy by punting its machines alongside pints of milk in Tesco.

We asked the company if this is yet another symptom of its corporate identity crisis. Strangely, it's yet to respond to our questions. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.