Feeds

Toshiba pitches HD DVD players as... DVD machines

So why buy HD DVD discs then?

Build a business case: developing custom apps

A week after the battle with Blu-ray Disc swung further toward that rival format, Toshiba said it will promote its players on their ability to upscale standard-definition content for HDTVs.

"Major initiatives... are designed to spotlight the superior benefits of HD DVD as well as the benefits HD DVD brings to a consumer’s current DVD library by upconverting standard DVDs via the HDMI output to near high-def picture quality," the company said.

"With DVD upconversion via the HDMI output, HD DVD players instantly make a movie lover's existing DVD library look better than ever," it claimed.

Toshiba's players have always done a good job upscaling DVD content, and while the consumer electronics giant has never ignored that feature, we don't recall it ever making such a big deal about it.

Some may see the move as a sign of Toshiba's desperation, but it's actually a smart strategy to pursue as the HD disc market moves beyond the early adopter into the mainstream. In December 2007, US market watcher The Diffusion Group forecast big demand for HD DVD among "second-wave" consumers who already own an HD TV but not a hi-def player, and among folk who have yet to get a flat-panel display.

These folk are certainly going to be keener to buy product that allows them to replace an existing DVD player and bring their library with them than to simply add another player to the AV stack.

The danger is that while this approach may boost sales of HD DVD players, it doesn't necessarily encourage the uptake of HD DVDs themselves. Why buy a movie on HD DVD if the DVD's much cheaper and your player makes it look almost as good as the pricier product?

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.