Feeds

Toshiba pitches HD DVD players as... DVD machines

So why buy HD DVD discs then?

Reducing security risks from open source software

A week after the battle with Blu-ray Disc swung further toward that rival format, Toshiba said it will promote its players on their ability to upscale standard-definition content for HDTVs.

"Major initiatives... are designed to spotlight the superior benefits of HD DVD as well as the benefits HD DVD brings to a consumer’s current DVD library by upconverting standard DVDs via the HDMI output to near high-def picture quality," the company said.

"With DVD upconversion via the HDMI output, HD DVD players instantly make a movie lover's existing DVD library look better than ever," it claimed.

Toshiba's players have always done a good job upscaling DVD content, and while the consumer electronics giant has never ignored that feature, we don't recall it ever making such a big deal about it.

Some may see the move as a sign of Toshiba's desperation, but it's actually a smart strategy to pursue as the HD disc market moves beyond the early adopter into the mainstream. In December 2007, US market watcher The Diffusion Group forecast big demand for HD DVD among "second-wave" consumers who already own an HD TV but not a hi-def player, and among folk who have yet to get a flat-panel display.

These folk are certainly going to be keener to buy product that allows them to replace an existing DVD player and bring their library with them than to simply add another player to the AV stack.

The danger is that while this approach may boost sales of HD DVD players, it doesn't necessarily encourage the uptake of HD DVDs themselves. Why buy a movie on HD DVD if the DVD's much cheaper and your player makes it look almost as good as the pricier product?

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.