Feeds

Rebranding the RIAA

Lobby group gets the Strategy Boutique treatment

Top three mobile application threats

Competition Results Last week, we reported the possibility that the lobby group that represents America's sound recording owners (RIAA) might merge with the global sound recording owners lobby group (IFPI). This raised the awful possibility that the Recording Industry Ass. of America would disappear - making all those "Boycott the RIAA"-type domains useless. Zut alors!

The new organisation obviously needs the full Strategy Boutique treatment. But to begin with, what would it be called? The "Recording Industry Ass. of America" is hard act to follow.

So having lit the joss-sticks, validated our copy-protected whalesong CD against the DRM authentication server, and pressed the "Please Play Please Please" button, we threw the task over to readers.

Sadly, we were deluged by a great deal of vulgarity that can't be printed; the suggestion - "DSSS", or "Different Shit, Same Stink" from Colin Jackson being fairly representative. Too easy. No, the trick is to come up with an entirely plausible name for a trade association.

Time to open a window and light a few more joss sticks.

Sam Bailey got the idea with his two suggestions:

League Of Sound Enforcement Rights Society

And the slightly less plausible:

Trade Of Sound Sharing Evaluation Rights Society

Patrik Olsson suggested:

International Recordings Ass.

While Eddie Edwards offered the extremely plausible:

Worldwide Harmonized Association Towards Charging Universally for Notes, Tunes and Songs

That's much more like it, and it would have won on a good day.

However two really rose to the challenge. Step forward Bela Lubkin, with:

The Association for Human Arts Technologies

(Think about it)

And Adam Foxton for his:

Licensors of Audio Recordings and Devices Association of America

Magnificent. Please step forward gentlemen and sign up for your recoupable cash advance of er, zero. Yes, like the Web 2.0 evangelists, you're expected to produce creative works of genius for free: it's the future of music.

Ass. HAT and LARD Ass. it is, then.

Who do you want to rebrand next? ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.