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Apple tells iPhone vendors not to reveal sales figures

When I say jump, you ask how high

Updated UK carrier O2 has confirmed that Apple has placed it under a gagging order to prevent it from publicly revealing how many iPhone handsets it’s sold to date.

The company’s head of media relations, Simon Lloyd, told Register Hardware that it’s a stipulation within the company's sales agreement with Apple that O2 can’t release any such details until the Mac maker says so.

Lloyd would only say that O2’s UK iPhone sales in the two weeks up to Christmas period were "in line" with its expectations.

“We’re not releasing the physical number of handsets sold by O2," he said. "We await with interest to see what Steve Jobs says at Macworld."

Carphone Warehouse has also confirmed to Register Hardware that it’s under the same constraints. A spokesman for the company said: "The restriction is true and we won't release either our financial sales figures or the number of iPhones we've sold."

Separately, Apple and China Mobile have ended talks to launch the iPhone in China, it was reported today, although a specific reason for the breakdown wasn't revealed.

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