Feeds

Bluetooth's coming home

Footy fans to get pushed advertising

Intelligent flash storage arrays

Footy fans at a number of clubs will soon be able to enjoy adverts downloaded direct to their mobile phones over a Bluetooth connection, courtesy of promotional company Bluepod.

Fans at Blackburn Rovers, Birmingham City, West Ham, Portsmouth, Wigan Athletic, Wolves, and Celtic will be able to opt in to receive transmissions, which will come in the form of video and audio as well as text messages, and include information about club fixtures and club profiles along with advertising.

Bluepod reckons that fans hanging around on the terraces are an ideal target for entertaining advertisements, and cite a recent trial at Portsmouth that saw over 6,000 fans downloading a movie trailer from a crowd of about 20,000.

Given that advertisers will, apparently, pay between 40 and 70 pence per download, that's not a bad day's work for Bluepod.

The content comes from tiny servers, called Bluepods, which just connect to the mains and get their updates wirelessly. Bluepods have already been installed in Vue, Cineworld and Showcase cinemas, and were used with great success to promote LG's Viewty phone.

To receive the content punters obviously need a Bluetooth phone which also needs to be visible, so installations are accompanied by enormous posters suggesting people get that set up to opt into the service. ®

Security for virtualized datacentres

More from The Register

next story
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.