Feeds

Don't shed any tears for Pandora

The Web 2.0 darlings can't pay - won't pay

  • alert
  • submit to reddit

Boost IT visibility and business value

Guest Opinion So 2008 brings another battle in the war over the value of music.

As an ordinary Pandora member, I received a very disappointing email yesterday morning. But as a rights owner myself (the state51 conspiracy includes about 70 incredibly great indie labels, and does digital licensing and distribution) I found it perhaps a little disingenuous.

Despite offering and agreeing a deal in late 2006 with us, Pandora's position has been not to finalise a deal, but instead to make public statements such as this.

PPL, which collects copyright royalties on behalf of sound recordings owners in the UK, does not represent all the rights Pandora needs, and for many good business reasons, we and many others will not mandate them to do so. Pandora continued broadcasting throughout 2007 while refusing to progress discussions with us.

So - from my perspective they seemed to consider a licence optional, if it could not be delivered by the party they chose and on their own terms. Turning off Pandora in the UK represents not a loss of revenue, but of discovery, which will be made up for by other services - some of which might even compensate the rights holders and creators.

Pandora is of course not alone in attempting to exploit structural deficiencies in the way recording rights are licensed.

Other operators also purport to be offering something of value to artists, while at the same time benefiting from their work and trying to avoid actually paying them.

And I would say that no one should ever assume that a party with no interest in increasing the value of music would pay any more than it absolutely had to in order to use the music. That's commercial reality - and is as it should be.

But I hope people won't be too swayed by Westergren's crocodile tears.

When all artists are competing for attention uncompensated and unrepresented in the drone-sourcing economy, I hope we'll at least consider the fate of an artist. ®

Paul Sanders is a founder of Playlouder MSP, the world's first ISP licensed for music file-sharing. He is also a founder of the state51 conspiracy, an independent digital music distributor, and founder and director of strategy at Consolidated Independent, a digital media technical service provider. Reprinted with permission. © Paul Sanders.

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.