Feeds

Beeb's iPlayer reaps streaming traffic dividends

Viewers skip swarms to join streams

Security for virtualized datacentres

The BBC's Flash-based streaming service has gifted a massive traffic boost to the iPlayer site since it went live in mid-December, independent figures have revealed.

Traffic analysis firm Hitwise reports that in the five weeks beginning 2 December, iPlayer visits rocketed 14 times over. Flash streaming launched 13 December, and the iPlayer marketing blitz began on Christmas day.

It's a remarkable turnaround for a project that was floundering a few months back. The DRM-timebombed and buggy P2P version limped into the limelight in summer 2007 after years of troubled development.

It had attracted consternation from Apple, Linux and Windows Firefox users, who were shut out by the use of Microsoft DRM, despite being the people most likely to be early adopters of new net services.

Swiftly cobbled together in response, the Flash version emerged slicker and faster. It's also more friendly to both average punters and tech-savvy viewers, who don't want their bandwidth chomped by Kontiki, the always-on P2P platform behind the download iPlayer (though this has recently been updated to switch off when the client is closed).

We've written at length on why the desktop client is a non-starter for the mass market. With the case for streaming now proven, the BBC would do well to silence the interoperablity grumbles for good by killing it off. ®

Bootnote

Some Reg correspondents have observed with frustration that the popular Top Gear in Alabama episode being used by the iPlayer's "making the unmissable, unmissable" marketing isn't actually available on the service. iPlayer is the "free" seven-day catch-up end of the BBC's on demand ambitions. Any longer after broadcast and law-abiding licence fee payers must buy DVDs, or wait for Project Kangaroo, the upcoming internet collaboration with ITV and Channel 4, which will charge and carry adverts.

A search for the show pulls up the message: "You may have seen the Top Gear BBC iPlayer launch trail on TV. As Top Gear is currently not available on BBC iPlayer we have chosen another unmissable moment from the series for you to enjoy."

Business security measures using SSL

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.