Feeds

Google's Android - big name, big question on payment

Inside the mobile matrix, part 2

Using blade systems to cut costs and sharpen efficiencies

If you're a Trekkie it may have already occurred to you that Google is a little like the Borg. The company, it seems, is determined to assimilate all information-, advertising- and search-based services in its path. And now, mobile has fallen under the company’s rapacious gaze.

In the second part of my three-part overview assessing the technical and business considerations developers should weigh before endorsing today’s new and emerging mobile platforms, I shall tackle the latest addition to the Borg cube: the appropriately named Android.

Google announced the Android platform late last year and it is already clear the company means business. A quick look here should tell you everything you need to know about this platform and how seriously Google is approaching the project.

From my perspective, this level of information and resourcing bodes well for a developer considering Android. As part of the new Open Mobile Alliance that appears to be gaining some serious momentum among manufacturers of handsets, Android should have no shortage of devices for the possible deployment of new software.

The marketing might of Google along with its aforementioned Borg-like, unstoppable momentum are two additional check marks over in the positive column. It is highly unlikely given all the factors above that you'll find the number of potential users for Android applications lacking.

Another area in which Android purports to offer advantages to skilled developers is in its ability to let you access virtually any part of the physical interface of a device that you wish, unlike certain systems. According to the documentation, you can even alter the appearance of the dialer if that's what spins your propeller.

Standard APIs have been developed that allow you to call on the core functions of the device making this platform functionally about as open as a mobile development platform can get. In addition, the SDK (which can be downloaded from the site listed above) is designed to get you up and developing as quickly as possible. It features both advanced debugging tools and a device emulator so you can test out your new code on the fly, even if you don't have the exact handset for which you are developing.

As if the benefits I've already detailed aren't sufficient to get you excited Google has added a small bribe to get your attention. Cold, hard cash in the form of a $10m developer challenge that will reward the most talented and creative developers with prizes of up to $275,000 for creating applications that, in Google's words, "surprise and delight, rethink interface, take advantage of mash-ups or offer unique humanitarian benefits". You can learn more about this here.

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.