Feeds

Warner Bros gives all its hi-def loving to Blu-ray

Ditches HD DVD camp

High performance access to file storage

Warner Bros is abandoning HD-DVD to settle down in monogamous bliss with Sony's Blu-ray. The company today cited "consumer demand" for its decision to stop selling HD-DVD-format movie titles at the end of May. It is the only movie major to sell high-definition DVDs in both formats, but has already tired of playing the field.

Kevin Tsujihara, president of Warner Bros Home Entertainment Group, said the two formats caused "consumer confusion and indifference toward high definition, which has kept the technology from reaching mass adoption and becoming the important revenue stream that it can be for the industry. Consumers have clearly chosen Blu-ray, and we believe that recognizing this preference is the right step in making this great home entertainment experience accessible to the widest possible audience."

In a nod to Toshiba, HD-DVD's architect, Tsujihara said, "Warner worked closely with the Toshiba Corporation in promoting high definition media and we have enormous respect for their efforts. We look forward to working with them on other projects in the future".

Cold comfort to Toshiba, which was "quite surprised" by today's news. "We were particularly disappointed that this decision was made in spite of the significant momentum HD-DVD has gained in the US market as well as other regions in 2007. HD-DVD players and PCs have outsold Blu-ray in the US market in 2007," the company said.

"We will assess the potential impact of this announcement with the other HD-DVD partner companies and evaluate potential next steps. We remain firm in our belief that HD-DVD is the format best suited to the wants and needs of the consumer."

Hardly fighting talk, although this is not the Japanese way. But how can the HD-DVD camp overcome Warner Bros' defection?

From where we are sitting, it is looking ever more likely that Sony is the winner, for once, in a format war.

High performance access to file storage

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.