Feeds

Junk food ads target net

TV ban drives marketing online

A new approach to endpoint data protection

New rules banning TV ads for junk food during programmes aimed at the under-16s will force firms to punt their wares to kids via mobile phones and the internet, the Children's Food Campaign has warned.

The new regulations came into force yesterday, and the campaign's Richard Watts claimed that purveyors of unhealthy fare are already "marketing to children through chat and social networking websites and online games".

He told the Telegraph: "We are seeing a general growth in the way the internet and text messaging is used to target children with ads. There are a lot of websites springing up where there is an interactive feel. Companies have 'kid zones' where children can play games with their friends."

Ed Mayo, chief executive of the National Consumer Council, recently said: "Parents should be aware that the internet is highly commercial. Every hour that a child spends in front of the computer is like letting them run loose in a shopping centre."

This latest warning about the unhealthy effect technology can have on kids' health come a few months after The Sleep Council found that electronic gadgets were the primary cause of the UK's youth not getting enough kip.

In a poll of 1,000 young 'uns, almost a quarter admitted to falling asleep "watching TV, listening to music or with other equipment still running, more than once a week". Specifically, a third of 12 to 16-year-olds quizzed said they slept for "between four and seven hours a night", while experts say eight hours is required.

The Centre's Dr Chris Idzikowski warned: "This is an incredibly worrying trend. What we are seeing is the emergence of 'Junk Sleep' - that is sleep that is of neither the length nor quality that it should be in order to feed the brain with the rest it needs.

"Youngsters need to be taught a healthy lifestyle includes healthy sleep as well as healthy food. The message is simple: switch off the gadgets and get more sleep." ®

The Essential Guide to IT Transformation

More from The Register

next story
Just TWO climate committee MPs contradict IPCC: The two with SCIENCE degrees
'Greenhouse effect is real, but as for the rest of it ...'
Boffins spot weirder quantum capers as neutrons take the high road, spin takes the low
Cheshire cat effect see neutrons and their properties walk different paths
Asteroid's DINO KILLING SPREE just bad luck – boffins
Sauricide WASN'T inevitable, reckon scientists
Brit amateur payload set to complete full circle around PLANET EARTH
Ultralight solar radio tracker in glorious 25,000km almost-space odyssey
NASA Mars rover FINALLY equals 1973 Soviet benchmark
Yet to surpass ancient Greek one, however
Famous 'Dish' radio telescope to be emptied in budget crisis: CSIRO
Radio astronomy suffering to protect Square Kilometre Array
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?