Feeds

Google to reinvent UK newspaper biz

You knew it was coming

Security for virtualized datacentres

Google is bringing its new-age advertising know-how to the UK newspaper business.

According to The Times, the world's largest search engine is chatting up "several" British newspaper publishers in the hopes of extending its Google Print Ads program across the Atlantic.

When we asked Google if this is true, the company told us "we won't be able to comment on if or when Print Ads will be launched in the UK." But they like being coy.

Launched stateside this summer, Print Ads is an outgrowth of the company's online advertising juggernaut, Google AdWords. With Print Ads, AdWords customers can bid for newspaper ad space much as they'd bid for keyword ads that turn up on Google's ridiculously-popular web search engine. But in this case, Brin, Page, and Co. are not running an auction. Once a bid is made, participating newspapers have free rein to accept it, make a counter offer, or reject it entirely.

Naturally, Google takes a cut of each ad dollar. And if advertisers are unwilling to design their own newspaper ads, Google will gladly take some extra dough to provide a helping hand.

So far, more than 600 US newspapers have signed up for the program, including everything from the Abilene Reporter-News in Abilene, Texas to the Wausau Daily Herald in Wausau, Wisconsin. Some have a daily circulation as low as 1000 souls, but the list also includes the likes of The New York Times, The New York Post, and The Washington Post.

Yes, this puts newspapers in touch with cash-strapped small businesses who may not have considered print advertising in the past. But it puts Google one step closer to complete domination of the worldwide advertising market. As The Times points out, Google's ad revenue already exceeds that of Trinity Mirror - which publishes five national newspapers and more than 200 regional titles. And it's nosed in front of Channel 4 and ITV1 as well. ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.