Pantone cranks up the whalesong
'Anchoring and meditative' colour of the year
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In case you thought common-sense outfits like Pantone - the "global authority on colour" - were immune to rebranding madness, symptomised by the overwhelming desire to give forth in Strategy Boutique Newspeak, it's our sad duty to bring to your attention this announcement regarding the company's "colour of the year":
Pantone, Inc, the global authority on colour and provider of professional colour standards for the design industries, selected PANTONE 18-3943 Blue Iris, a beautifully balanced blue-purple, as the colour of the year for 2008. Combining the stable and calming aspects of blue with the mystical and spiritual qualities of purple, Blue Iris satisfies the need for reassurance in a complex world, while adding a hint of mystery and excitement.
"From a colour forecasting perspective, we have chosen PANTONE 18-3943 Blue Iris as the colour of the year, as it best represents colour direction in 2008 for fashion, cosmetics, and home products," explains Leatrice Eiseman, executive director of the Pantone Colour Institute®. "As a reflection of the times, Blue Iris brings together the dependable aspect of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic. Look for it artfully combined with deeper plums, red-browns, yellow-greens, grapes and grays."
Splendid. Ms Eiseman doubtless did her soul-searching for this particular load of complete nonsense with the whalesong cranked up to 11 and in a thick joss-stick-generated scented fog. We wish her and our beloved readers a beautifully balanced, meditative, and anchored 2008. ®
Bootnote
Thanks to Roland Muts for the heads-up.
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COMMENTS
Doesn't Brett Brennan sound more like....
Laurence Llewelyn-Bowen!!
This is El Reg not Changing Rooms mate.
C'mon, be off with ya, where's my modified cattle prod.
a Happy (and none too sober, hic) New Year to all.
The PFY aka pctechxp*
*Note to lawyers, just a joke
Bleech
I had guys applying gallons of that colour 16 years ago on a local University,
Bleech and age does weary it..Have not the people at Pantone heard of Ricardo Leggoretta..
Ciao
Luke
Pantone® @ home
On a more serious note, Pantone® is one of the few places you can get a nice set of reference colors for doing reasonable color matching with remote colleagues. Four years ago I bought all my friends the Pantone® Shopping Color Guide, a small sampler of a few hundred of the most common Pantone® colors used in consumer products. At US$20 each, these are great little "stocking stuffers" for Christmas.
Since all of us have the same color reference, when we exchange decorating or fashion ideas we all use the same color pallet. For example, my tailor wanted my opinion of some fabric she'd found for a cocktail dress I'd commissioned her to do for my wife. A photo of the fabric in an email, along with the Pantone® color references for the different shades in the material, and I could immediately tell what accessories would match with the fabric colors.
This may seem "Paris Hilton" trivial, but it makes some of the more difficult shopping decisions MUCH easier.
OK, let me put an El Reg spin on this.
Ask your girlfriend or wife to show you her favorite clothes. When she's not around, get your Pantone® Shopping Guide out and get the color matches from these items. Jot them down, then go to the mall and find some nice little "accessories" that match the colors that you recorded from your Pantone® Guide. Surprise her with these on occasions - and she'll be totally AMAZED that you got the PERFECT match for her outfit.
Guaranteed to increase your snogging by 50%.
You single guys: take your Pantone® Guide with you when shopping for home furnishings at IKEA or similar stores. Go during business hours when most guys are off at work and the only shoppers are cute girls picking up decorator items for their apartments. Wear a Hawaiian shirt, nice jeans and fan your Pantone® guide around in plain sight when the girls are watching. If you don't get a couple of invites or phone numbers...take a bath.
As I get me coat, you can find the Shopping Color Guide here:
http://www.pantone.com/pages/products/product.aspx?pid=327&ca=4
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