Feeds

Pantone cranks up the whalesong

'Anchoring and meditative' colour of the year

Next gen security for virtualised datacentres

In case you thought common-sense outfits like Pantone - the "global authority on colour" - were immune to rebranding madness, symptomised by the overwhelming desire to give forth in Strategy Boutique Newspeak, it's our sad duty to bring to your attention this announcement regarding the company's "colour of the year":

Pantone's colour of the year - Iris BluePantone, Inc, the global authority on colour and provider of professional colour standards for the design industries, selected PANTONE 18-3943 Blue Iris, a beautifully balanced blue-purple, as the colour of the year for 2008. Combining the stable and calming aspects of blue with the mystical and spiritual qualities of purple, Blue Iris satisfies the need for reassurance in a complex world, while adding a hint of mystery and excitement.

"From a colour forecasting perspective, we have chosen PANTONE 18-3943 Blue Iris as the colour of the year, as it best represents colour direction in 2008 for fashion, cosmetics, and home products," explains Leatrice Eiseman, executive director of the Pantone Colour Institute®. "As a reflection of the times, Blue Iris brings together the dependable aspect of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic. Look for it artfully combined with deeper plums, red-browns, yellow-greens, grapes and grays."

Splendid. Ms Eiseman doubtless did her soul-searching for this particular load of complete nonsense with the whalesong cranked up to 11 and in a thick joss-stick-generated scented fog. We wish her and our beloved readers a beautifully balanced, meditative, and anchored 2008. ®

Bootnote

Thanks to Roland Muts for the heads-up.

The essential guide to IT transformation

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?