Tesco to start flogging Dell computers
Pile-high sell-cheap squared
Tesco has clasped Dell to its sizeable retail bosom, and will begin punting the firm's computers from next month.
Closely following DSGi, which last week inked a similar deal with the PC giant, Tesco will be dishing out Dell XPS desktops and Inspiron notebooks to its huge customer base.
The retailer will also flog Dell products in Ireland, Poland, Czech Republic and Slovakia.
Dell abandoned its direct business model in April this year amid flagging sales at the firm. Since then it's been climbing into bed with retailers across the globe in its efforts to turn around diminishing market share.
Best Buy, Carrefour, Staples and Walmart have all recently signed deals to stack their shelves with Dell computers. ®