Feeds

Plunging player prices to reveal Blu-ray vs HD DVD winner?

'Format clarity' coming in 2008, says analyst

The Power of One Infographic

A clear leader in the battle to be the top next-generation optical disc format could emerge next year as player prices plummet and take of the cost of entry out of the equation, market watcher Understanding & Solutions (U&S) has claimed.

While consumers remain confused about whether to back HD DVD or Blu-ray Disc, the high cost of players has allowed them to step back from the debate. However, falling prices have brought both technologies within reach of a greater number of consumers, paving the way for a more unequivocal choice of format - what U&S calls "format clarity".

“Blu-ray and HD DVD player prices have been falling since the Summer, culminating in Toshiba’s loss leading sub-$100 HD DVD player, available in the US last month for a limited time,” said U&S consultant Jeremy Wills.

“Price reductions in the US have continued into December, with Blu-ray players dropping below $300 for the first time, and HD DVD players below $200."

Further reductions are on the cards, said U&S senior consultant Bill Foster. "In early 2008 we’re going to see the Bill of Materials for a basic High Definition player, in either format, weighing in at less than $150, and that’s going to impact the High Street very soon, providing the consumer with a choice of low price players that allow CE companies a margin for profit.”

Buyers in Europe are going to have to wait a little longer for a wide choice of cheap hi-def players, but U&S said it reckons average player prices - as opposed to entry-level model pricing - for HD DVD and Blu-ray of $275 (£138/€192) and $475 (£239/€331), respectively.

Assuming neither format drops out of the race, by 2011, HD DVD and Blu-ray players will both retail for less that $100 (£50/€70), U&S forecast.

“As demand grows and manufacturing volumes build, we’re going to see the costs of releasing on two different formats really start to bite," said Foster.

"There may be surprises just around the corner.”

Top three mobile application threats

More from The Register

next story
NEW Raspberry Pi B+, NOW with - count them - FOUR USB ports
Composite vid socket binned as GPIO sprouts new pins
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.