Feeds

Plunging player prices to reveal Blu-ray vs HD DVD winner?

'Format clarity' coming in 2008, says analyst

Secure remote control for conventional and virtual desktops

A clear leader in the battle to be the top next-generation optical disc format could emerge next year as player prices plummet and take of the cost of entry out of the equation, market watcher Understanding & Solutions (U&S) has claimed.

While consumers remain confused about whether to back HD DVD or Blu-ray Disc, the high cost of players has allowed them to step back from the debate. However, falling prices have brought both technologies within reach of a greater number of consumers, paving the way for a more unequivocal choice of format - what U&S calls "format clarity".

“Blu-ray and HD DVD player prices have been falling since the Summer, culminating in Toshiba’s loss leading sub-$100 HD DVD player, available in the US last month for a limited time,” said U&S consultant Jeremy Wills.

“Price reductions in the US have continued into December, with Blu-ray players dropping below $300 for the first time, and HD DVD players below $200."

Further reductions are on the cards, said U&S senior consultant Bill Foster. "In early 2008 we’re going to see the Bill of Materials for a basic High Definition player, in either format, weighing in at less than $150, and that’s going to impact the High Street very soon, providing the consumer with a choice of low price players that allow CE companies a margin for profit.”

Buyers in Europe are going to have to wait a little longer for a wide choice of cheap hi-def players, but U&S said it reckons average player prices - as opposed to entry-level model pricing - for HD DVD and Blu-ray of $275 (£138/€192) and $475 (£239/€331), respectively.

Assuming neither format drops out of the race, by 2011, HD DVD and Blu-ray players will both retail for less that $100 (£50/€70), U&S forecast.

“As demand grows and manufacturing volumes build, we’re going to see the costs of releasing on two different formats really start to bite," said Foster.

"There may be surprises just around the corner.”

Choosing a cloud hosting partner with confidence

More from The Register

next story
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
A SCORCHIO fatboy SSD: Samsung SSD850 PRO 3D V-NAND
4Gb/s speeds on a consumer drive, anyone?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.