Feeds

O2 to join IPTV fray next year

'I want a piece of that non-action!'

Boost IT visibility and business value

O2 says its IPTV efforts have been such a roaring success in the Czech Republic that it'll roll out a similar offering in the UK 2008.

The bubbly comms outfit, which has entered the UK broadband market this year, has attracted 70,000 Czech telly subscribers since September 2006, which isn't bad considering a population of just 10 million and broadband penetration of about 12 per cent. In the UK it's more like 24 per cent.

A large part of the Czech success may have be that O2 holds the rights to broadcast ice hockey games.

In the UK O2 provides broadband over the Be ADSL2+ network. The firm says it'll start trials of a similar TV service here next year, despite indications that IPTV is struggling. Tiscali's service has lost subscribers and BT Vision has failed to meet its customer targets. Both are convinced it'll all be fine though.

Many analysts remain assured that IPTV is a requirement for broadband providers to retain customers and avoid commoditisation. Here's what Ovum's John Deleaney had to say today: "In the medium/long term, all broadband access providers need plans to stave off commoditisation, and TV has an important role to play in those plans."

The thing is, once they've all got similar services, all offering similar content, (same PVR, same Setanta football, same HBO series, same after-Sky movies) we'll be back where we started - giant companies competing fiercely for the same small pool of switchers, each squeezing their customer service budget for existing customers. And a creaky old infrastructure that's asked to deliver ever-more data without significant upgrades in the last mile. Plus ça change.

In other IPTV damp squibbery, the reporting SWAT team at the Telegraph multimedia hub has deigned to notice that Orange won't be launching its IPTV service anytime soon. But you've known that for weeks. ®

Seven Steps to Software Security

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.