Feeds

O2 to join IPTV fray next year

'I want a piece of that non-action!'

Boost IT visibility and business value

O2 says its IPTV efforts have been such a roaring success in the Czech Republic that it'll roll out a similar offering in the UK 2008.

The bubbly comms outfit, which has entered the UK broadband market this year, has attracted 70,000 Czech telly subscribers since September 2006, which isn't bad considering a population of just 10 million and broadband penetration of about 12 per cent. In the UK it's more like 24 per cent.

A large part of the Czech success may have be that O2 holds the rights to broadcast ice hockey games.

In the UK O2 provides broadband over the Be ADSL2+ network. The firm says it'll start trials of a similar TV service here next year, despite indications that IPTV is struggling. Tiscali's service has lost subscribers and BT Vision has failed to meet its customer targets. Both are convinced it'll all be fine though.

Many analysts remain assured that IPTV is a requirement for broadband providers to retain customers and avoid commoditisation. Here's what Ovum's John Deleaney had to say today: "In the medium/long term, all broadband access providers need plans to stave off commoditisation, and TV has an important role to play in those plans."

The thing is, once they've all got similar services, all offering similar content, (same PVR, same Setanta football, same HBO series, same after-Sky movies) we'll be back where we started - giant companies competing fiercely for the same small pool of switchers, each squeezing their customer service budget for existing customers. And a creaky old infrastructure that's asked to deliver ever-more data without significant upgrades in the last mile. Plus ça change.

In other IPTV damp squibbery, the reporting SWAT team at the Telegraph multimedia hub has deigned to notice that Orange won't be launching its IPTV service anytime soon. But you've known that for weeks. ®

The essential guide to IT transformation

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Trans-Pacific: Google spaffs cash on FAST undersea packet-flinging
One of 6 backers for new 60 Tbps cable to hook US to Japan
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.