Feeds

Microsoft to eBay name for $1m

That's Microsoft Lda, we hasten to add

Boost IT visibility and business value

Portuguese outfit Microsoft Lda aims to cash in on its name by eBaying the brand and business for a starting price of $1m, Reuters reports.

The company registered its title locally in back in 1981, long before Microsoft Corp penetrated the Portuguese market. Since the Beast of Redmond is accordingly not allowed to call itself Microsoft in the land of fado and pasteis de nata, it lurks behind the MSFT moniker.

Microsoft Lda CEO Ricardo Carvalho said today: "MSFT has said it was interested in our brand name but needed more time to discuss the matter. We have held talks with them in the past and didn't want to wait for them anymore."

The auction kicks off on Wednesday, according to Reuters. Look forward to aggressive bidding from ebayer "basherballmer1" (feedback "100% Positive" from office furniture vendors). ®

Build a business case: developing custom apps

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.