Feeds

Microsoft to eBay name for $1m

That's Microsoft Lda, we hasten to add

Choosing a cloud hosting partner with confidence

Portuguese outfit Microsoft Lda aims to cash in on its name by eBaying the brand and business for a starting price of $1m, Reuters reports.

The company registered its title locally in back in 1981, long before Microsoft Corp penetrated the Portuguese market. Since the Beast of Redmond is accordingly not allowed to call itself Microsoft in the land of fado and pasteis de nata, it lurks behind the MSFT moniker.

Microsoft Lda CEO Ricardo Carvalho said today: "MSFT has said it was interested in our brand name but needed more time to discuss the matter. We have held talks with them in the past and didn't want to wait for them anymore."

The auction kicks off on Wednesday, according to Reuters. Look forward to aggressive bidding from ebayer "basherballmer1" (feedback "100% Positive" from office furniture vendors). ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.