Wii shortage costs Nintendo dear, analyst claims
Demand - supply = profit lost
The global Christmas Wii shortage may have saved individual gamers a few quid, but one analyst thinks it’s cost Nintendo up to $1.3bn (£637m/€888m).
MDB Capital Group’s senior analyst, James Lin, told  the New York Times that the volume of unsatisfied demand is "staggering" and that “Nintendo is leaving $1.3bn on the table” by not fulfilling.
Lin also claimed the company could “easily sell double what they’re selling”.
However, Nintendo of America’s President, Reggie Fils-Aime, recently claimed the company isn’t constricting the availability of consoles  to keep demand high.
"Anyone who suggests that a shortage is good for business really doesn’t understand business," he said.
The global Wii shortage has been well documented. Some shoppers have been forced to set sail for France , where there are reportedly Wiis available for £150 (€210/$300), which is about £30 less than their UK RRP.