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Wii shortage costs Nintendo dear, analyst claims

Demand - supply = profit lost

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The global Christmas Wii shortage may have saved individual gamers a few quid, but one analyst thinks it’s cost Nintendo up to $1.3bn (£637m/€888m).

MDB Capital Group’s senior analyst, James Lin, told the New York Times that the volume of unsatisfied demand is "staggering" and that “Nintendo is leaving $1.3bn on the table” by not fulfilling.

Lin also claimed the company could “easily sell double what they’re selling”.

However, Nintendo of America’s President, Reggie Fils-Aime, recently claimed the company isn’t constricting the availability of consoles to keep demand high.

"Anyone who suggests that a shortage is good for business really doesn’t understand business," he said.

The global Wii shortage has been well documented. Some shoppers have been forced to set sail for France, where there are reportedly Wiis available for £150 (€210/$300), which is about £30 less than their UK RRP.

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