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Budget HD DVD player to include even more free discs

Not much stick, plenty of carrot

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Venturer's anticipated cut-price HD DVD player will, for a brief period, come effectively half price, the manufacturer announced today.

No, it's not a philanthropic gesture on the part of Venturer, and you'll still have to pay up front for the SHD7001 - it's still refusing to say how much it will charge - but until 31 January 2008, it'll come with a voucher entitling you to five free HD DVDs.

That's in addition to the two discs, Troy and Hulk, the player will bundle anyway.

Venturer SHD7001

Venturer's SHD7001: now with seven free HD DVDs

The extra discs come courtesy of the HD DVD Promotion Group (Europe branch), and depending on the range of titles on offer, together you'll be getting around £100 worth of discs free of charge.

When Venturer launched the SHD7001 back in September, its said the machine would retail for under £200. So thanks to the HD DVD Promotion Group, buyers will get the player effectively at half price - or less if Venturer releases the box even more cheaply than it's expected to be.

You can buy Toshiba's higher-specced HD-EP30 player for around £190, so we hope the SHD7001 comes out for a lot less than that.

Pricing will not be made public, Venturer said, until the SHD7001 goes on sale on 29 December, exclusively through the QVC shopping channel.

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