Feeds

Cisco punts buzzword bingo 'OS'

Tivo meets Nascar

Top 5 reasons to deploy VMware with Tegile

Cisco says it is cooking up something called an "entertainment operating system" from second-hand bits of social networks, TV set-top box software, and a big blast of hot air.

Operating system seems a rather grand description for the wheeze, which Cisco's top "media solutions" wonk Dan Scheinman began trailing at the firm's analyst boondoggle in San Jose this week.

According to IDG, Cisco's hoping to punt software as a service to media companies who want to slap some social networking on their TV over broadband efforts. Scheinman said they'll pay for it by sharing ad revenue. Or something. "Sometime next year".

The social networking tech for the project comes from Cisco's February swallows of Tribe and Five Across.

Why media owners would need to pay Cisco for features that are widely available for free from myriad web 2.0 desperados isn't immediately clear. Nascar and the NHL are apparently working on implementing it already, however, so there's clearly demand for this sort of thing in the Bud-chugging white guy demographic.

As this company blog post from October fails to make clear, this is basically about its set-top box business, and adding more interactive features to IPTV.

But here's Cisco's own take on the paradigm shift: "This new reality has created the We/Me movement. People still want to have the social experience around entertainment (the "We"). They want to want to hang around the virtual water cooler watching videos with friends, discussing their favorites, and increasingly adding their own creations to content through comments, mashups, derivative works, etc.

"But the proliferation of choice has also led to people demanding a more personalised entertainment experience (the "Me") to help them deal with the volume of content. The entertainment industry is struggling to deliver the We/Me experience, and still get paid for the valuable content they create."

Mmmkay? So, think a hosted Tivo that knows your viewing preferences, crossed with Facebook in your living room. And plenty of advertising. Always with the advertising. ®

Beginner's guide to SSL certificates

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.