Feeds

Cisco punts buzzword bingo 'OS'

Tivo meets Nascar

Beginner's guide to SSL certificates

Cisco says it is cooking up something called an "entertainment operating system" from second-hand bits of social networks, TV set-top box software, and a big blast of hot air.

Operating system seems a rather grand description for the wheeze, which Cisco's top "media solutions" wonk Dan Scheinman began trailing at the firm's analyst boondoggle in San Jose this week.

According to IDG, Cisco's hoping to punt software as a service to media companies who want to slap some social networking on their TV over broadband efforts. Scheinman said they'll pay for it by sharing ad revenue. Or something. "Sometime next year".

The social networking tech for the project comes from Cisco's February swallows of Tribe and Five Across.

Why media owners would need to pay Cisco for features that are widely available for free from myriad web 2.0 desperados isn't immediately clear. Nascar and the NHL are apparently working on implementing it already, however, so there's clearly demand for this sort of thing in the Bud-chugging white guy demographic.

As this company blog post from October fails to make clear, this is basically about its set-top box business, and adding more interactive features to IPTV.

But here's Cisco's own take on the paradigm shift: "This new reality has created the We/Me movement. People still want to have the social experience around entertainment (the "We"). They want to want to hang around the virtual water cooler watching videos with friends, discussing their favorites, and increasingly adding their own creations to content through comments, mashups, derivative works, etc.

"But the proliferation of choice has also led to people demanding a more personalised entertainment experience (the "Me") to help them deal with the volume of content. The entertainment industry is struggling to deliver the We/Me experience, and still get paid for the valuable content they create."

Mmmkay? So, think a hosted Tivo that knows your viewing preferences, crossed with Facebook in your living room. And plenty of advertising. Always with the advertising. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
Turnbull should spare us all airline-magazine-grade cloud hype
Box-hugger is not a dirty word, Minister. Box-huggers make the cloud WORK
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.