Feeds

Tiscali sets 200,000 TV subscriber target

Thinking big, starting small

Top three mobile application threats

Tiscali's boss has set ambitious targets for its TV over broadband service, after the firm's latest results showed it has been losing subscribers.

Reuters reports that the Italian-owned firm wheeled out UK chief executive Mary Turner to reassure investors that its plans are on track. She said the firm is aiming for 200,000 TV subscribers by the end of 2008.

There should be about 50,000 "registered" customers by the end of this year, Turner added. A Tiscali rep told us this means people who have ordered the service. Most will be receiving the service, she added, since it takes about two weeks to activate.

As we noted in mid-November, since paying £100m for HomeChoice in 2006, Tiscali has seen customer numbers fall from 45,000 to 36,000.

It claims it has been concentrating on building LLU network infrastucture, and that a full ad campaign in the new year will see punters flock back.

Tiscali's marketing department certainly has some work to do before the service is ready to compete on the national stage with Sky, Virgin Media, and BT's TV offerings. What appears to be its baffling website's main TV page currently trumpets series six of The West Wing, which aired in 2004, even though the content it offers is arguably stronger than BT Vision. Tiscali offers the full range of Sky Sports channels, for example.

BT Vision is available free to Total Broadband customers, however, while Tiscali compels subscribers to take a pay-TV bundle.

BT is struggling to meet its aim of 200,000-plus by the end of this financial year, despite a massive advertising campaign, and a much larger base of broadband customers than Tiscali. Orange has failed to meet its target of launching IPTV in the UK this year.

We wish Tiscali luck, but form suggests targets ain't worth the press release they're written on in the broadband telly market. ®

Bootnote

A Tiscali employee took it upon himself to do some astroturfing in our comments section when we wrote about the customer drop-off. He disputed his own firm's official numbers, writing: "We have not lost customers, in fact we've gained a lot. Lots of people are now using the service nationwide. Don't believe everything that you read."

If he would like to contradict his boss' assessment of current numbers - less than 50,000 - as well as his own firm's last set of quarterly results, we're all ears.

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
Google eyes business service in latest Fiber trials
Lucky Kansas City buggers to host yet another pilot program
Huawei exec: 'Word of mouth' will beat Apple and Samsung in Europe
World Mobile Telephone Factory No.3 won't fling the big bucks around just yet
Brazilian president signs internet civil rights law
Marco Civil bill enshines 'net neutrality', 'privacy' as law
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.