Feeds

SWsoft to abandon itself and become Parallels

One name, lots of products

7 Elements of Radically Simple OS Migration

SWsoft – likely the second largest virtualization software maker – will change its name next year and turn into Parallels.

The company today sells a mix of virtualization code with its strongest server products fitting under the SWsoft brand and desktop products going under the Parallels brand.

In 2008, however, SWsoft Parallels will ship a wider variety of virtualization products, including a pair of server slicing applications and management code for controlling SWsoft/Parallels products as well as those from rivals such as VMware, Microsoft, Citrix and Sun Microsystems. The company appears to have viewed this mass software disgorgement as a fitting excuse for an identity retooling.

"We want to look like one company with one vision and a single brand," SWsoft CEO Serguei Beloussov told us.

Unlike most of its competitors, SWsoft will sell two distinct types of virtualization software. The first is a so-called container-style product that lets customers run numerous virtual servers on top of a single copy of an operating system. The second is a hypervisor-based product similar to, say, VMware where a customer runs numerous virtual servers and operating systems on a single physical server. Both approaches have their merits and SWsoft has no plans of giving up on one approach in favor of the other.

To date, SWsoft's container-based Virtuozzo software has been its flagship server software. Virtuozzo has proved very popular with web hosting companies and service providers looking to run tens, hundreds and thousands of virtual servers on a single physical box. Meanwhile, the Parallels desktop software has been adopted most often by Mac users looking to run Windows applications on their systems.

Next year, SWsoft will ship a hypervisor-based version of Parallels for the server.

Also on tap for next year is a new version of Virtuozzo, which will be sold as Parallels Virtuozzo for awhile before turning into Parallels Containers.

Later in 2008, SWsoft will then ship the broad management suite that will control both types of its virtualization products and those from competitors.

While SWsoft has yet to release pricing for its upcoming code, Beloussov said the company will be looking to sell products on a per server as opposed to per socket basis.

"It will be inexpensive, and the pricing model will be very easy to understand," he said.

Beloussov maintains that rival products are too hard to use and, well, slow.

"If you try to install VMware, it is all quite complex, and you need to read a large amount of materials to figure out what's going. This is preventing the growth of virtulization in large enterprises and with SMBs.

"VMware also downplays scalability and performance. There are not published benchmarks about real life workloads. All of their benchmarks are kind of twisted and rely on single CPU systems, which nobody uses anymore."

Beloussov has a point about VMware historically being shy to benchmark its systems, although the results on the new VMmark benchmark we've seen from Dell and others are on two- to four-socket boxes. And to enterprise not picking up virtualization code? Er, well, VMware has a huge chunk of the Fortune 500 all locked up.

Never reserved, Beloussov also claims that SWsoft will improve the virtualization products from the likes of Microsoft and Sun by making operating system level tweaks.

"Microsoft is actually very open, and there are things you can do with . . . drivers and systems services," he said.

Beloussov added that he sees Sun's Solaris Containers as "rather simplistic in features" and hopes to make the Containers better through Parallels management code.

SWsoft is still a private company and doesn't have to release its financial figures, although it brags about selling more than $100m worth of software in 2007. That figure would easily make SWsoft the second largest virtualization player after VMware, which brings in more than $1bn. ®

Best practices for enterprise data

More from The Register

next story
Microsoft's Euro cloud darkens: US FEDS can dig into foreign servers
They're not emails, they're business records, says court
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Multipath TCP speeds up the internet so much that security breaks
Black Hat research says proposed protocol will bork network probes, flummox firewalls
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Microsoft says 'weird things' can happen during Windows Server 2003 migrations
Fix coming for bug that makes Kerberos croak when you run two domain controllers
Cisco says network virtualisation won't pay off everywhere
Another sign of strain in the Borg/VMware relationship?
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?