Feeds

Microsoft folds-in Multimap for '$50m'

Redmond fights Google, one grid at a time

Security for virtualized datacentres

Global OS leviathan Microsoft has continued buying trendy stuff, announcing that it had bought UK ad-driven mapping service Multimap today.

"This acquisition will play a significant role in the future growth of our search business and presents a huge opportunity to expand our platform business beyond the UK and globally," said Sharon Baylay, online services manager for Microsoft.

Just how Multimap will fit with Redmond's already substantial search, mapping and ads portfolio isn't clear. The software Goliath already has Live Search Maps, Virtual Earth, and aQuantive. However, it's clear that Ballmer's team would like to take some market share away from market leaders Google.

Multimap claims monthly unique-UK-user figures of four million-odd, five times more than Live Maps, though a distant second to Google Maps at 11 million.

Microsoft didn't disclose the price it paid, but the Times reports that the deal is "understood to be worth about $50 million", which should put around $25m in the pocket of Multimap founder Sean Phelan. The company made profits of £0.9m in 2006 on revenues of £12m.

"Partnering with Microsoft gives us a world of new opportunities to build our mapping services into new technologies and applications," said Multimap CEO Jeff Kelisky.

That may be. However, it's relatively difficult (for users, anyway) to see all that much difference between Multimap's technology and Microsoft's existing offerings. Redmond would seem to be buying Multimap's users rather than its platform. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
Keep that consumer browser tat away from our software says Oracle
Big Red decides it will only support Firefox's Extended Support Releases
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
WordPress 4.0 is here, complete with one-click upgrade process
Don't relax yet, sysadmins, there's still a chance for some big messes here
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.