Feeds

Microsoft folds-in Multimap for '$50m'

Redmond fights Google, one grid at a time

High performance access to file storage

Global OS leviathan Microsoft has continued buying trendy stuff, announcing that it had bought UK ad-driven mapping service Multimap today.

"This acquisition will play a significant role in the future growth of our search business and presents a huge opportunity to expand our platform business beyond the UK and globally," said Sharon Baylay, online services manager for Microsoft.

Just how Multimap will fit with Redmond's already substantial search, mapping and ads portfolio isn't clear. The software Goliath already has Live Search Maps, Virtual Earth, and aQuantive. However, it's clear that Ballmer's team would like to take some market share away from market leaders Google.

Multimap claims monthly unique-UK-user figures of four million-odd, five times more than Live Maps, though a distant second to Google Maps at 11 million.

Microsoft didn't disclose the price it paid, but the Times reports that the deal is "understood to be worth about $50 million", which should put around $25m in the pocket of Multimap founder Sean Phelan. The company made profits of £0.9m in 2006 on revenues of £12m.

"Partnering with Microsoft gives us a world of new opportunities to build our mapping services into new technologies and applications," said Multimap CEO Jeff Kelisky.

That may be. However, it's relatively difficult (for users, anyway) to see all that much difference between Multimap's technology and Microsoft's existing offerings. Redmond would seem to be buying Multimap's users rather than its platform. ®

High performance access to file storage

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
Microsoft: Windows version you probably haven't upgraded to yet is ALREADY OBSOLETE
Pre-Update versions of Windows 8.1 will no longer support patches
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.