Feeds

Warner to back a single HD disc format?

Sony, Toshiba eager to get it off the fence

Build a business case: developing custom apps

Warner Home Video, the only major content distributor supporting both HD DVD and Blu-ray Disc, is rumoured to be about to put its full weight behind one of these next-gen optical disc formats, a senior studio exec has claimed.

Cue Michael Burns, vice-chairman of Lionsgate - a Blu-ray Disc backer, it should be noted - quoted by BusinessWeek as saying: "The rumor is that Warner is coming aboard soon... That will make it awfully tough for HD DVD to stay in this game."

The magazine admits Warner is keeping its lips sealed on the matter, but the report cites insiders who maintain that the company wants to see which of the two formats shifts the most units during the current Thanksgiving-Christmas sales period.

If that's the case, it suggests that Warner at the very least believes it's time to hop off the fence and support one format or the other. Paramount and partner DreamWorks Animation did, opting for HD DVD apparently on the back of $150m paid by Toshiba to the rights to use Shrek to market the format.

It can't have failed to have crossed the minds of Warner execs that now their company is the only one supporting both formats, it would be a major win for either Blu-ray or HD DVD to sign it up as an exclusive partner.

Undoubtedly, both camps are trying to persuade Warner to the true faith, and the report's sources say senior figures from Toshiba and Sony have been visiting and calling Warner bosses on a regular basis since the Paramount deal was announced.

Next month's Consumer Electronics Show in Las Vegas would be the ideal platform for Warner to announce such a move - whichever format it chooses to back. At this year's CES, it announced Total HD, its solution to the format war, though it's now shelved the project for a lack of broader industry support. Having failed to convert any other studio to a multi-format future, Warner may well have concluded the time has come for it to cast its lot.

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.