Feeds

Warner to back a single HD disc format?

Sony, Toshiba eager to get it off the fence

Boost IT visibility and business value

Warner Home Video, the only major content distributor supporting both HD DVD and Blu-ray Disc, is rumoured to be about to put its full weight behind one of these next-gen optical disc formats, a senior studio exec has claimed.

Cue Michael Burns, vice-chairman of Lionsgate - a Blu-ray Disc backer, it should be noted - quoted by BusinessWeek as saying: "The rumor is that Warner is coming aboard soon... That will make it awfully tough for HD DVD to stay in this game."

The magazine admits Warner is keeping its lips sealed on the matter, but the report cites insiders who maintain that the company wants to see which of the two formats shifts the most units during the current Thanksgiving-Christmas sales period.

If that's the case, it suggests that Warner at the very least believes it's time to hop off the fence and support one format or the other. Paramount and partner DreamWorks Animation did, opting for HD DVD apparently on the back of $150m paid by Toshiba to the rights to use Shrek to market the format.

It can't have failed to have crossed the minds of Warner execs that now their company is the only one supporting both formats, it would be a major win for either Blu-ray or HD DVD to sign it up as an exclusive partner.

Undoubtedly, both camps are trying to persuade Warner to the true faith, and the report's sources say senior figures from Toshiba and Sony have been visiting and calling Warner bosses on a regular basis since the Paramount deal was announced.

Next month's Consumer Electronics Show in Las Vegas would be the ideal platform for Warner to announce such a move - whichever format it chooses to back. At this year's CES, it announced Total HD, its solution to the format war, though it's now shelved the project for a lack of broader industry support. Having failed to convert any other studio to a multi-format future, Warner may well have concluded the time has come for it to cast its lot.

The essential guide to IT transformation

More from The Register

next story
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
NVIDIA claims first 64-bit ARMv8 SoC for Androids
Mile-High 'Denver' Tegra K1 successor said to rival PC performance
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Giving your old Tesco Hudl to Auntie June? READ THIS FIRST
You can never wipe supermarket slab clean enough
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.