Feeds

US Blu-ray Disc player sales pass 2.7m

Close to HD DVD total - if you ignore PS3

Boost IT visibility and business value

North Americans have bought 2.7m Blu-ray Disc players, including games consoles, the Blu-ray Disc Association (BDA) has claimed.

The figure encompasses total sales up to and including 24 November, the BDA said. While the exact ratio of PS3s to standalone players isn't clear, the vast majority of them - 2m or more - are Sony consoles.

That leaves standalone player sales somewhere in the region of 600,000 to 700,000 units, we'd say - not bad given HD DVD has drummed up unit shipments of 750,000 units to much the same date, according to the HD DVD Promotional Group. HD DVD players have been available to buy for a longer period than Blu-ray Disc machines.

The HD DVD figure includes Xbox 360 add-on drives, but since these are really only useful for watching HD DVD movies, that's fair enough. By contrast, it remains unclear how many PS3 users are making use of their console's Blu-ray DIsc playback feature. Overall disc sales suggest not many are, but the number is still sufficient to exceed the number of HD DVDs being bought: 4m BDs in the US to 2.5m HD DVDs. At least that's what the BDA is claiming.

But even if we write off all PS3 owners as gamers not interested in using the ir consoles for movie playback - a silly assumption, but bear with us - the BDA's numbers show that so-called 'real' movie fans are not much less likely to choose Blu-ray Disc than they are to opt for HD DVD. But of course PS3 users are buying movies and it's building momentum behind the format.

Last week, it was reported that 72.6 per cent of HD discs bought in the States over the Thanksgiving holiday period were BDs, according to market watcher Nielsen VideoScan. This "despite the $99 HD DVD fire sale", the BDA claimed.

The essential guide to IT transformation

More from The Register

next story
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
NVIDIA claims first 64-bit ARMv8 SoC for Androids
Mile-High 'Denver' Tegra K1 successor said to rival PC performance
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Giving your old Tesco Hudl to Auntie June? READ THIS FIRST
You can never wipe supermarket slab clean enough
Intel admits: Broadwell Core M chip looking a bit thin, no fans found at all
Chipzilla's 'cool' 14nm part to hit market this year
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.