Feeds

The world's most fantastic, imaginary server start-up

Getting rich off Google

Designing a Defense for Mobile Applications

Tier 1 Compromise

Ultimately, however, I think the big vendors will decide that there's too much work involved to make such low-power gear worth their while. First off, you have the extra R&D, testing and support costs for what can be considered a niche market. Then, for this type of operation to make sense, you have to assume that enough customers will do the type of software work that takes place at Google to gear code for tens of thousands of low-power boxes and often failing components.

Even if the big vendors did decide such systems could lead to profits, they would no doubt release mediocre, compromise-rich gear. Such is the nature of the beasts.

That's why there's room for a start-up to take hold of this market.

Get rich!

You have to believe that Microsoft and others detest the idea of Google beating them from day one on data center economics. How can you do proper battle in search and Web-based apps when it costs you more than your major rivals to ship results and code to end users?

The service providers setting out to deliver so-called RedShift applications need a way of matching Google on cost. Surely, a plucky start-up could arise to serve that need by mimicking Google's approach and catering to the cutting edge of the service provider set.

Other companies such as Cobalt with its server appliances and then RLX and Egenera with their blades did something similar in the past. Cobalt made easy-to-use boxes for the web hosting set. RLX took that idea to the next level by shoving laptop chips in servers, and Egenera made systems specifically for the needs of the financial services community. (Sun bought Cobalt for $2bn; RLX kind of died before HP bought its remains for $20m; and Egenera lives on today.)

Sadly, the Tier 1 server vendors latched onto the blade concept and then watered it down as much as possible. The big boys' blades place very little emphasis on density and performance per watt gains and instead focus on cabling and management improvements.

So we still have a vacuum present for a radical web-friendly design.

The Rub

Of course, no venture capitalist in their right mind would fund a server start-up of this sort.

But the good news is that there are plenty of batshit crazy VCs.

In order to get money for this venture, you'll need to disguise the operation as a Web 2.0 firm. You show up at a VC's office, pitching a Facebook application or Google toolbar add-on, and then explain how you will beat rivals by delivering this software in the most economic fashion possible. (That is if the VC even bothers to ask.) You're going to build your own servers to host the software just like everyone's darling Google.

"Did you say, Google?"

"Yes, we did."

Grab that $30m check and get cranking on the hardware. Ignore the questions about the expected arrival of the Facebook application for as long as possible.

Should you get rich off this venture - and you will - unless you don't - then I expect a substantial payment. If you flop, I'll be sure to write about it in as humorous a manner as possible. ®

Register editor Ashlee Vance has just pumped out a new book that's a guide to Silicon Valley. The book starts with the electronics pioneers present in the Bay Area in the early 20th century and marches up to today's heavies. Want to know where Gordon Moore eats Chinese food, how unions affected the rise of microprocessors or how Fairchild Semiconductor got its start? This is the book for you - available at Amazon US here or in the UK here.

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Attack of the clones: Oracle's latest Red Hat Linux lookalike arrives
Oracle's Linux boss says Larry's Linux isn't just for Oracle apps anymore
THUD! WD plonks down SIX TERABYTE 'consumer NAS' fatboy
Now that's a LOT of porn or pirated movies. Or, you know, other consumer stuff
EU's top data cops to meet Google, Microsoft et al over 'right to be forgotten'
Plan to hammer out 'coherent' guidelines. Good luck chaps!
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
FLAPE – the next BIG THING in storage
Find cold data with flash, transmit it from tape
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.