Feeds

The world's most fantastic, imaginary server start-up

Getting rich off Google

Remote control for virtualized desktops

Tier 1 Compromise

Ultimately, however, I think the big vendors will decide that there's too much work involved to make such low-power gear worth their while. First off, you have the extra R&D, testing and support costs for what can be considered a niche market. Then, for this type of operation to make sense, you have to assume that enough customers will do the type of software work that takes place at Google to gear code for tens of thousands of low-power boxes and often failing components.

Even if the big vendors did decide such systems could lead to profits, they would no doubt release mediocre, compromise-rich gear. Such is the nature of the beasts.

That's why there's room for a start-up to take hold of this market.

Get rich!

You have to believe that Microsoft and others detest the idea of Google beating them from day one on data center economics. How can you do proper battle in search and Web-based apps when it costs you more than your major rivals to ship results and code to end users?

The service providers setting out to deliver so-called RedShift applications need a way of matching Google on cost. Surely, a plucky start-up could arise to serve that need by mimicking Google's approach and catering to the cutting edge of the service provider set.

Other companies such as Cobalt with its server appliances and then RLX and Egenera with their blades did something similar in the past. Cobalt made easy-to-use boxes for the web hosting set. RLX took that idea to the next level by shoving laptop chips in servers, and Egenera made systems specifically for the needs of the financial services community. (Sun bought Cobalt for $2bn; RLX kind of died before HP bought its remains for $20m; and Egenera lives on today.)

Sadly, the Tier 1 server vendors latched onto the blade concept and then watered it down as much as possible. The big boys' blades place very little emphasis on density and performance per watt gains and instead focus on cabling and management improvements.

So we still have a vacuum present for a radical web-friendly design.

The Rub

Of course, no venture capitalist in their right mind would fund a server start-up of this sort.

But the good news is that there are plenty of batshit crazy VCs.

In order to get money for this venture, you'll need to disguise the operation as a Web 2.0 firm. You show up at a VC's office, pitching a Facebook application or Google toolbar add-on, and then explain how you will beat rivals by delivering this software in the most economic fashion possible. (That is if the VC even bothers to ask.) You're going to build your own servers to host the software just like everyone's darling Google.

"Did you say, Google?"

"Yes, we did."

Grab that $30m check and get cranking on the hardware. Ignore the questions about the expected arrival of the Facebook application for as long as possible.

Should you get rich off this venture - and you will - unless you don't - then I expect a substantial payment. If you flop, I'll be sure to write about it in as humorous a manner as possible. ®

Register editor Ashlee Vance has just pumped out a new book that's a guide to Silicon Valley. The book starts with the electronics pioneers present in the Bay Area in the early 20th century and marches up to today's heavies. Want to know where Gordon Moore eats Chinese food, how unions affected the rise of microprocessors or how Fairchild Semiconductor got its start? This is the book for you - available at Amazon US here or in the UK here.

Internet Security Threat Report 2014

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Cray-cray Met Office spaffs £97m on VERY AVERAGE HPC box
Only 250th most powerful in the world? Bring back Michael Fish
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
IBM, backing away from hardware? NEVER!
Don't be so sure, so-surers
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.