Feeds

Murdoch puts faith in online religion

LinkedIn damned to hell

Security for virtualized datacentres

Rupert Murdoch's global media omnibeast has bought itself a religious tentacle, according to reports.

News Corp will announce today it has paid an undisclosed sum for Beliefnet.com, a faith portal whose mission "is to help people like you find, and walk, a spiritual path that will bring comfort, hope, clarity, strength, and happiness".

The site was founded in 1999, during the dotcom boom, and soldiered through the crash. MediaBistro.com, which broke news of the News Corp deal, reports that founder and editor-in-chief Steve Waldman will do nicely out of the deal.

Beliefnet boasts 3.1 million visitors per month and 7.6 million registered users.

Murdoch himself is a known God-botherer. In a rare personal interview in 1993 with Nicholas Coleridge for the book Paper Tigers, he said: "They say I'm a born-again Christian and a Catholic convert and so on. I'm certainly a practicing Christian, I go to church quite a bit but not every Sunday and I tend to go to Catholic church."

The news may disappoint Silicon Valley followers of the web 2.0 cult, who in recent weeks have been preaching unsubstantiated prophecies that said Murdoch would convert suit-friendly social network LinkedIn to his growing internet flock. They convinced themselves it would be a perfect fit with stockbroking rag the Wall Street Journal, which News Corp bought earlier this year.

Reuters tore down that false idol yesterday. ®

Beginner's guide to SSL certificates

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.