Feeds

Murdoch puts faith in online religion

LinkedIn damned to hell

Choosing a cloud hosting partner with confidence

Rupert Murdoch's global media omnibeast has bought itself a religious tentacle, according to reports.

News Corp will announce today it has paid an undisclosed sum for Beliefnet.com, a faith portal whose mission "is to help people like you find, and walk, a spiritual path that will bring comfort, hope, clarity, strength, and happiness".

The site was founded in 1999, during the dotcom boom, and soldiered through the crash. MediaBistro.com, which broke news of the News Corp deal, reports that founder and editor-in-chief Steve Waldman will do nicely out of the deal.

Beliefnet boasts 3.1 million visitors per month and 7.6 million registered users.

Murdoch himself is a known God-botherer. In a rare personal interview in 1993 with Nicholas Coleridge for the book Paper Tigers, he said: "They say I'm a born-again Christian and a Catholic convert and so on. I'm certainly a practicing Christian, I go to church quite a bit but not every Sunday and I tend to go to Catholic church."

The news may disappoint Silicon Valley followers of the web 2.0 cult, who in recent weeks have been preaching unsubstantiated prophecies that said Murdoch would convert suit-friendly social network LinkedIn to his growing internet flock. They convinced themselves it would be a perfect fit with stockbroking rag the Wall Street Journal, which News Corp bought earlier this year.

Reuters tore down that false idol yesterday. ®

Security for virtualized datacentres

More from The Register

next story
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.