Feeds

EU TV laws are coming

Parliament says yes, oui, si, sim, tak

Security for virtualized datacentres

The European Parliament yesterday passed the Audiovisual Directive, which aims to modernise and consolidate laws governing video content however it is transmitted.

The "Audiovisual Media Services Without Frontiers Directive" covers all media services and grants citizens certain rights to "access extracts of important events for new purposes" and better access for hearing or visually-impaired people. It aims to provide converged regulation for an increasingly converged media world.

Under the new laws, broadcasters will have to make clear when and where product placement is taking place. But product placement in childrens' TV is still not allowed.

EU member states now have 24 months to move the provisions into national law so they will apply by 2009. The law keeps the country of origin rule - that you must obey the laws of the country where the broadcaster is based not all the countries in which programmes are subsequently broadcast.

Viviane Reding, EU Commissioner for Information Society and Media, said: "With these modernised rules that improve legal certainty and reaffirm the country of establishment principle... There will be less regulation, better financing for content and greater visibility to cultural diversity and the protection of minors."

Daily limits for advertising remain at 12 minutes per hour, but total daily limits have been removed.

Yesterday also saw the commission call for a more inclusive digital society. It is launching an awareness campaign under the banner "e-Inclusion, be part of it!" to improve access to the internet and other digital services. This aims to "enable everyone to take part in the information society", to give access to those currently excluded more quickly and integrate actions across Europe to improve their effectiveness.

The EU release on the Audiovisual Directive is here and the e-inclusion stuff is here. ®

Business security measures using SSL

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.