Feeds

EU TV laws are coming

Parliament says yes, oui, si, sim, tak

Top three mobile application threats

The European Parliament yesterday passed the Audiovisual Directive, which aims to modernise and consolidate laws governing video content however it is transmitted.

The "Audiovisual Media Services Without Frontiers Directive" covers all media services and grants citizens certain rights to "access extracts of important events for new purposes" and better access for hearing or visually-impaired people. It aims to provide converged regulation for an increasingly converged media world.

Under the new laws, broadcasters will have to make clear when and where product placement is taking place. But product placement in childrens' TV is still not allowed.

EU member states now have 24 months to move the provisions into national law so they will apply by 2009. The law keeps the country of origin rule - that you must obey the laws of the country where the broadcaster is based not all the countries in which programmes are subsequently broadcast.

Viviane Reding, EU Commissioner for Information Society and Media, said: "With these modernised rules that improve legal certainty and reaffirm the country of establishment principle... There will be less regulation, better financing for content and greater visibility to cultural diversity and the protection of minors."

Daily limits for advertising remain at 12 minutes per hour, but total daily limits have been removed.

Yesterday also saw the commission call for a more inclusive digital society. It is launching an awareness campaign under the banner "e-Inclusion, be part of it!" to improve access to the internet and other digital services. This aims to "enable everyone to take part in the information society", to give access to those currently excluded more quickly and integrate actions across Europe to improve their effectiveness.

The EU release on the Audiovisual Directive is here and the e-inclusion stuff is here. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.