Feeds

Net to be whupped by TV in attention battle

Rumours of TV's demise may have been greatly exaggerated

5 things you didn’t know about cloud backup

Growth in TV watching will outpace internet for years to come, according to figures released yesterday. It means the pot of gold lusted after by internet video disciples will remain out of reach, if it exists at all.

It's estimated that telly watching will grow by two hours per week by 2012, while internet use outside work will crawl up by just 30 minutes, Reuters reports.

Analyst house Bain and Co. reckons web video cheerleaders, who predict that eyeballs and advertisers will flee the idiot box in droves, are set for a major disappointment.

Bebo and other websites are courting professional film and TV firms on under the assumption that telly has had its day and the kids aren't interested any more. Many TV executive subscribe to this scenario, and are cutting deals to flog shows all over the place. On Bain's evidence, they might do well to be more selective.

Bain's media practice chief David Sanderson said: "People are spending time watching YouTube videos, but the amount of time they're spending is... almost negligible relative to the time they're spending watching professionally generated television."

The fuss over user generated content whipped up by the emergence of YouTube a couple of years ago has died down. None of the myriad copycat sites have broken into the mainstream, so it seems likely that for clips of lip-synching and cats falling down stairs, there's only going to be one show in town.

Recent reports indicate that, although we've all heard it before, video could be the application that pushes the current internet infrastructure to breaking point.

Sanderson said: "There are capacity constraints, the technology isn't quite there... and [neither] frankly the business models for the content owners. All of that still needs to be worked out."

In the US, Comcast's decision to control the amount of video-heavy BitTorrent traffic it carries so that other internet services can continue to operate stands as evidence of the capacity crunch.

On this side of the pond, however, the communications regulator Ofcom has been talking up the internet as the medium to end all media. ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?