Feeds

Yahoo! and! Adobe! sign! ad-packed! PDF! pact!

Acrobat Reader to display 'message from our sponsor'

Remote control for virtualized desktops

Despite my ma always saying ‘if you knew your times tables as well as your adverts’, people today still can’t escape advertising and the problem’s set to get even worse. Yahoo! has signed up with Adobe to incorporate targeted adverts into PDF documents.

The scheme is optional, but unfortunately only for the advertiser. Advertisers just upload their PDF files to Yahoo! so they can be “ad-enabled”, meaning the adverts linked to the document’s contents are slotted in.

The Advs are shown in a side panel that appears in Acrobat Reader whenever the document’s opened, though Yahoo! hasn’t said if this panel can be hidden by users. We suspect not. It’s expected that the ads will be charged on a pay-per-click basis.

Unfortunately, it’s questionable how much the advertising will add to the ‘user experience’. Unless you actually want your monthly departmental financial analysis review PDF content linked to adverts for 30 per cent off stationery and offers to slash the cost of your medical bills.

Yahoo!’s advertising scheme is similar to one unveiled by IBM earlier this week for DVDs. Big Blue currently has an outline for the scheme lodged with the US Patent Office, which could allow it to slip adverts onto your films. Meaning they’d crop up just when you get to the good bit, with attempts to fast forward locked out.

Choosing a cloud hosting partner with confidence

More from The Register

next story
Webcam hacker pervs in MASS HOME INVASION
You thought you were all alone? Nope – change your password, says ICO
You really need to do some tech support for Aunty Agnes
Free anti-virus software, expires, stops updating and p0wns the world
Meet OneRNG: a fully-open entropy generator for a paranoid age
Kiwis to seek random investors for crowd-funded randomiser
USB coding anarchy: Consider all sticks licked
Thumb drive design ruled by almighty buck
Attack reveals 81 percent of Tor users but admins call for calm
Cisco Netflow a handy tool for cheapskate attackers
Privacy bods offer GOV SPY VICTIMS a FREE SPYWARE SNIFFER
Looks for gov malware that evades most antivirus
Patch NOW! Microsoft slings emergency bug fix at Windows admins
Vulnerability promotes lusers to domain overlords ... oops
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.