Feeds

Microsoft offers $300m for web-washing ad campaign

Marketing 101: If you can't innovate, advertise

Secure remote control for conventional and virtual desktops

Reader challenge Microsoft is touting $300m in advertising pork to the shiny suits of Madison Avenue in return for a smart way to pimp its lacklustre web services.

"They are trying to make Windows cool, relevant and internet-centric," one contender agency is reported as saying in the New York Post. "They don't want to be seen as a stodgy computer company."

Apparently, the $300m brief is to help everyone understand that the baffling gaggle of Windows Live services are actually awesome.

We've been here several times before. Most recently, isn't the desire to be seen as hip to the web why Redmond paid $240m for a piffling 1.6 per cent of revenue-lite Facebook - a site Steve Ballmer described as a "fad"?

Microsoft certainly needs to do something. The latest research from the search market - where the money is in online services - shows that Google's slice of the pie continues to grow. In the US in October, 58.5 per cent of web queries went though its enormous text ad farms.

But we can't help think that if Microsoft really wants to get in with the web crowd, it's going about it all wrong by asking high priced New York creatives what to say. In the spirit of the modern information superblogway we're asking you, dear wise crowd, to come up with a new advertising slogan for Windows-brand web services.

Post your slogan in the comments. The best will be forwarded to S. Ballmer, Redmond, WA for his consideration.

There are no rules to this brainstorm, but the Reg strategy boutique recommend you stick on some whalesong, and light up a few calming joss-sticks before getting entering your creative space.

As ever, all rights to the $300m reserved, and no prizes - other than the admiration of your peers and glory that will echo in eternity. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.