Feeds

Microsoft offers $300m for web-washing ad campaign

Marketing 101: If you can't innovate, advertise

New hybrid storage solutions

Reader challenge Microsoft is touting $300m in advertising pork to the shiny suits of Madison Avenue in return for a smart way to pimp its lacklustre web services.

"They are trying to make Windows cool, relevant and internet-centric," one contender agency is reported as saying in the New York Post. "They don't want to be seen as a stodgy computer company."

Apparently, the $300m brief is to help everyone understand that the baffling gaggle of Windows Live services are actually awesome.

We've been here several times before. Most recently, isn't the desire to be seen as hip to the web why Redmond paid $240m for a piffling 1.6 per cent of revenue-lite Facebook - a site Steve Ballmer described as a "fad"?

Microsoft certainly needs to do something. The latest research from the search market - where the money is in online services - shows that Google's slice of the pie continues to grow. In the US in October, 58.5 per cent of web queries went though its enormous text ad farms.

But we can't help think that if Microsoft really wants to get in with the web crowd, it's going about it all wrong by asking high priced New York creatives what to say. In the spirit of the modern information superblogway we're asking you, dear wise crowd, to come up with a new advertising slogan for Windows-brand web services.

Post your slogan in the comments. The best will be forwarded to S. Ballmer, Redmond, WA for his consideration.

There are no rules to this brainstorm, but the Reg strategy boutique recommend you stick on some whalesong, and light up a few calming joss-sticks before getting entering your creative space.

As ever, all rights to the $300m reserved, and no prizes - other than the admiration of your peers and glory that will echo in eternity. ®

Security for virtualized datacentres

More from The Register

next story
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.