Feeds

Toshiba to sell trees with laptops

Branching out

Gartner critical capabilities for enterprise endpoint backup

Toshiba is branching out from the electronics industry. It’s begun cross-selling an eco-service that it claims will offset the carbon cost of customers' laptops.

Tosh_green_laptop
Buy a tree from Toshiba

Its Carbon Neutral Scheme allows punters to pay an optional £1.18 fee when they buy, say, a Toshiba Satellite laptop. A company spokesman told Register Hardware that each payment is equal to one tree, which will be planted by a third-party in Cumbrian woodland to soak up the CO2.

This, Toshiba said, offsets the carbon emissions arising from that laptop throughout its entire lifetime. However, customers can also opt to spend just £1.18 with Toshiba and plant a single tree.

Toshiba isn’t the first company to launch such a service. Dell sowed the seeds for a similar campaign earlier this year, calling the initiative Plant a Tree For Me.

More information about Toshiba’s carbon offset scheme is available on its website.

Next gen security for virtualised datacentres

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?