Toshiba to sell trees with laptops
Branching out
Toshiba is branching out from the electronics industry. It’s begun cross-selling an eco-service that it claims will offset the carbon cost of customers' laptops.
Buy a tree from Toshiba
Its Carbon Neutral Scheme allows punters to pay an optional £1.18 fee when they buy, say, a Toshiba Satellite laptop. A company spokesman told Register Hardware that each payment is equal to one tree, which will be planted by a third-party in Cumbrian woodland to soak up the CO2.
This, Toshiba said, offsets the carbon emissions arising from that laptop throughout its entire lifetime. However, customers can also opt to spend just £1.18 with Toshiba and plant a single tree.
Toshiba isn’t the first company to launch such a service. Dell sowed the seeds for a similar campaign earlier this year, calling the initiative Plant a Tree For Me.
More information about Toshiba’s carbon offset scheme is available on its website.
COMMENTS
Tree-mendous...
...but seriously, as mentioned above this really is pissing in the wind. And as for the theory of the world repairing itself, i wouldn't be so sure, i mean look at the sheer scale of what humans have done. This morning i sat in traffic on the M1 in belfast for 1hour. Thats only belfast, not exactly a metropolis on the world scale and yet the quantity of cars belching out shit was unreal.
I'm not some eco-warrior, i just see that we are doing proper environmental damage and that schemes like this really are just fucking useless PR, harnessing the green bandwagon.
Maybe skynet's terminators are eco-warriors. Human cull anyone?
A Radical Solution
I think that most educated people can agree that planting a few trees and cycling to work is like pissing into the wind at this stage. I also read somewhere that the Earth is capable of repairing its own environment over time.
So why don't we all just carry on as normal, wait for the planet to go tits-up and then fix itself? Granted, it will probably take a few hundred thousand years, but then we'll all be long gone anyway, so what the hell?
As for the children? Well they're all a bunch of happy slapping, hoodie wearing borderline retards anyway, so screw them. We'll be doing the world a favour.
Posting anonymously to shield myself from the flames.
OEM?
As you can get the trees with a computer, shouldn't they be classed as OEM equipment, so cannot be sold separately?
RE: Offsetting Schmoffsetting
hear hear!
environmentalism is the new big industry. the sooner someone shoots the bastard down, the better. anyone who tells you otherwise either wants to believe it (because a, they _use_ these silly schemes or b, it helps them believe we're not fucked) or is making money from it.
Offsetting Schmoffsetting
Carbon offsetting is one of the most disingenuous schemes for making money by falsely lightening people's consciences. It's only a few steps behind Bio-fuels, grown in the tropics on land which has been freed for this lucrative trade by slash'n'burn.
The aviation industry is the worst. Because people are focussing on CO2 rather than pollution, they give the false impression of making carbon neutral your weekend throwing up in shop doorways in Prague rather than Bradford - while getting away with pretending that the ground and stratospheric NOX's and the meteorological vandalism wrought by contrails don't matter.
Let's get this clear: crapping all over the planet and spending a few quid for someone to plant some non-native species of trees doesn't count. Consolidating your datacentre, then filling it up with blades which put some shitty animation in an unwanted browser pop-up is not eco-friendly.
Try saving your money or, better still, buying a gift from Oxfam Unwrapped, so an African farmer can put crops into his land, rather than the whole area turning into a dust bowl.
