Feeds

Toshiba to sell trees with laptops

Branching out

Intelligent flash storage arrays

Toshiba is branching out from the electronics industry. It’s begun cross-selling an eco-service that it claims will offset the carbon cost of customers' laptops.

Tosh_green_laptop
Buy a tree from Toshiba

Its Carbon Neutral Scheme allows punters to pay an optional £1.18 fee when they buy, say, a Toshiba Satellite laptop. A company spokesman told Register Hardware that each payment is equal to one tree, which will be planted by a third-party in Cumbrian woodland to soak up the CO2.

This, Toshiba said, offsets the carbon emissions arising from that laptop throughout its entire lifetime. However, customers can also opt to spend just £1.18 with Toshiba and plant a single tree.

Toshiba isn’t the first company to launch such a service. Dell sowed the seeds for a similar campaign earlier this year, calling the initiative Plant a Tree For Me.

More information about Toshiba’s carbon offset scheme is available on its website.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.