Feeds

Sony pops cap on lippy-like music stick

But 'drip-proof response' feature absent, alas...

  • alert
  • submit to reddit

Boost IT visibility and business value

Someone at Sony - a man, probably - said the new Walkman NW-E013 looked like a lipstick dispenser, so now the compact MP3 player is being dispensed to women. It's other femme-friendly characteristics: a bright, glossy casing coming in an array of charming colours.

Sony Walkman NW-E013
Sony's Walkman NW-E013: lipstick like

Actually, the NW-E013, with its shiny look and bright highlights makes it look like those free spray samples the glossies give away. But this is no freebie: Sony wants Japanese ladies to fork out ¥8980 ($83/£40/€56) for it.

The player has 1GB of song-storage, ready for MP3-, WMA-, ATRAC- or AAC-encoded tracks to be copied over from a PC. Flip the cap to reveal the Walkman's USB (2.0) connector. Sony claims the player will play music for 30 hours on a single charge of the gadget's built-in battery - which will give you three hours' playback if you just charge it for a for-God's-sake hurry-up-I'm-in-a-rush three minutes.

Sony Walkman NW-E013
Sony's Walkman NW-E013: palm friendly

So far, so standard. However, I was attracted to the NW-E013's "manoeuvrable button layout", which implies you can flip the switches around. Unfortunately, Sony hadn't flipped the switch on that part of its Japanese website, and I was unable to confirm this.

Come to think of it, this is probably just a quirk of Google's translation software - Sony really means the buttons are laid out sensibly. Another Googlism is the intriguingly entitled "drip-proof response" feature mentioned on the spec sheet. We'll have to remain in the dark on this one: the NW-E103 doesn't have it.

The 29g player's colours are black, violet, pink, blue and gold, but the in-the-earphones only come in black or white. The display is full colour: it's a three-line LCD.

the hardware widow
The Hardware Widow is hitched to a young, hardware geek - the
Tech Obsessed Youth - who thinks he knows more about technology than she does...

The essential guide to IT transformation

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.