Feeds

Virgin America tunes up with YSlow

Soaring open source skies

High performance access to file storage

Me and my... Firefox plug in Ravi Simhambhatla's latest project employing open source has been to juice up the web site for Virgin America, the US's newest carrier, so travelers can surf smoothly and purchase tickets without waiting for pages to build.

Virgin America relies heavily on the power of virginameica.com, which pulls in 80 per cent of sales, with 150,000 unique hits a day in the week and 100,000 at weekends.

While Virgin America was this month voted one of America's top five airlines in Zagat's annual survey of carriers, though, the domestic web site came fourth.

That's not bad going, considering Virgin America only started flying in August and it made the top five against bigger and more established rivals. Plus, Simhambhatla and his IT team had to roll out the company's IT infrastructure at the last minute, as it wasn't certain until close to the launch date that Sir Richard Branson's latest venture would even gain US regulatory approval. However, there's clearly room for improvement if Virgin's web site is to match the same levels demanded of the rest of its service.

In tuning the web site, Simhambhatla - Virgin America's director of architecture and integration - picked YSlow, Yahoo!'s Firefox plug in, that's available under the Mozilla Public License and BSD. Working off YSlow's report card, Simhambhatla drew up a list of 13 action points that included reducing the number of JavaScript and CSS files, eliminating white space in the remaining JavaScript files - cutting their size by half - and adopting Gzip compression.

"Many web sites don't do it [Gzip compression]," Simhambhatla told El Reg in a recent interview.

High performance access to file storage

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.