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PSP 'Lite' passes 1m sales mark in Japan

PSP workout proves successful

Build a business case: developing custom apps

Shed a bit of weight and you’re usually guaranteed some more attention, even if you’re an electronic gadget. Sony said today it’s sold over 1m units of its latest slimline PSP in the two months since its Japan debut.

PSP
Sony's slimmer and trimmer PSP

The ‘PSP 2’ went on sale in Japan on 20 September, and the company claims it even managed to sell 500,000 units in the country during the first two weeks. Sony claims this figure is a two-week improvement on the original, not-so-slim PSP’s sales statistics.

The second-gen PSP is 19 per cent slimmer and 33 per cent lighter than its predecessor, and is available in a range of colours, including rose pink and felicia blue. A video-out port has been added, allowing gamers to play games and watch UMD movies on a larger screen.

Sony’s motivation for the redesign was apparently designed to help boost sales, by making the console more attractive to a wider range of gamers, women in particular.

Still, the PSP continues to play second fiddle to Nintendo's DS Lite, which in the week to 18 November was bought by 76,069 consumers. In the same period, Sony sold 65,609 PSPs.

And the figures won’t be enough to take the heat off rumours that Sony’s developing a PSP phone with Sony Ericsson. Which has been officially denied, by the way. Just like the 40GB and 80GB PS3s were.

Build a business case: developing custom apps

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